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About the role
Key responsibilities & impact- Partner with the CMO and RevOps to translate go-to-market strategy into an integrated content, demand generation, social, and communications plan
- Own performance tracking against the pipeline waterfall
- Manage the marketing budget, track spend against plan, flag variances, and reallocate budget toward effective initiatives
- Build and run an employee-generated and user-generated content program
- Turn employees, customers, and power users into organic voices for the brand
- Own full-funnel demand generation execution, including thought-leadership campaigns, account-based advertising, search and visibility programs, and review generation
- Execute website content, sales collateral, case studies, and customer story content
- Direct outside creative, design, and web resources
- Own customer marketing, including adoption and expansion campaigns and champion and advocacy programs
- Execute PR and communications supporting executive visibility, speaking opportunities, and thought leadership placement
- Work as a high-ownership individual contributor with no direct reports, partnering with the CMO and leadership team
Requirements
What you’ll need- 7+ years of B2B marketing experience
- Meaningful ownership of demand generation, content, or growth marketing at a high-growth company
- Track record owning a marketing budget
- Experience managing vendor and agency relationships
- Experience building and scaling an organic advocacy program using employee-generated or customer-generated content
- Strong written and verbal communication skills
- Comfortable executing hands-on rather than only directing others
- Data-driven campaign performance approach
- Experience defining and tracking pipeline, cost-per-opportunity, conversion, and channel-level ROI metrics
- Preferred: Experience marketing to enterprise or go-to-market/revenue operations buyers
- Preferred: Familiarity with AI-assisted marketing tooling, including messaging and asset systems, campaign automation, account intelligence, or content generation
- Preferred: Experience in an early-stage or high-growth startup building marketing infrastructure from the ground up
- Preferred: Generalist background spanning brand/content and demand generation
- Must be able to work full-time in the U.S. or require work sponsorship information for full-time U.S. work
Benefits
Comp & perks- Stock options
- Company-paid benefits
- Full range of benefits and perks
- Supportive and inclusive work environment
- Meaningful work
- Opportunity to grow the marketing function and team
- AI-assisted hiring process opt-out available without impact on consideration