1mind

Chief Marketing Officer

• Partner with the CMO and RevOps to translate go-to-market strategy into an integrated content, demand generation, social, and communications plan
• Own performance tracking against the pipeline waterfall
• Manage the marketing budget, track spend against plan, flag variances, and reallocate budget toward effective initiatives
• Build and run an employee-generated and user-generated content program
• Turn employees, customers, and power users into organic voices for the brand
• Own full-funnel demand generation execution, including thought-leadership campaigns, account-based advertising, search and visibility programs, and review generation
• Execute website content, sales collateral, case studies, and customer story content
• Direct outside creative, design, and web resources
• Own customer marketing, including adoption and expansion campaigns and champion and advocacy programs
• Execute PR and communications supporting executive visibility, speaking opportunities, and thought leadership placement
• Work as a high-ownership individual contributor with no direct reports, partnering with the CMO and leadership team

Director of Marketing