Senior Developer Marketing Manager – Lifecycle & Growth

1Password

. Own the developer journey from first touch through signup, installation, first success, and continued engagement .

Posted 10/21/2026full-timeRemote • United States, CanadaSenior💰 $133,000 - $186,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developer marketing and lifecycle management, focusing on building effective activation and retention programs. Proficient in utilizing marketing automation tools and product analytics to enhance user engagement and conversion rates.

Highest-signal resume keywords

Developer Marketing ExperienceLifecycle Program DevelopmentMarketing Automation ToolsProduct Analytics ToolsWebsite Conversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingA/B TestingContent CreationAPI FamiliaritySQLHTMLCSSScriptingEvent ManagementCommunity Engagement

Soft Skills

Strong Writing SkillsClear CommunicationIndependent Work

Tools & Technologies

Customer.ioHubSpotBrazeIterableAmplitudeMixpanelPostHog

Industry Keywords

Developer HubProduct-Led GrowthFree-to-Paid ConversionOpen Source AdoptionDeveloper Communities

Tech Stack

Tools & technologies

Open SourceSQL

About the role

Key responsibilities & impact

Own the developer journey from first touch through signup, installation, first success, and continued engagement
Own the Developer Hub as the main conversion surface
Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels
Create QR codes, event-specific landing pages, follow-up sequences, and starter kits
Partner with Developer Relations so events, talks, and social moments have clear calls to action, tracking, and post-event nurture plans
Convert social engagement, launches, threads, demos, and community moments into measurable traffic and signups
Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels
Define product activation and build programs around milestones such as a first API call, successful build, or integration
Segment messaging by behavior, role, language, technology stack, and source
Own the Developer Hub strategy, messaging, and conversion across homepage, product, community, and events pages
Run continuous testing across copy, calls to action, page structure, and signup flows
Partner with Design, Engineering, and Documentation to improve time-to-first-value
Write or direct tutorials, quickstarts, sample applications, changelogs, and email content
Build reporting from first touch through activation and retention
Share findings to help shape the roadmap and messaging
Audit the funnel, launch event follow-up and onboarding programs, and improve signup-to-activation, event-to-user, and Developer Hub conversion

Requirements

What you’ll need

4+ years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product
Proven experience building lifecycle programs that improved activation and retention, with measurable results
Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable
Experience with product analytics tools such as Amplitude, Mixpanel, or PostHog
Experience owning or substantially improving website conversion performance, including A/B testing
Strong writing skills and ability to create useful, credible developer-focused content
Comfort working with engineers and developer advocates
Familiarity with APIs, CLIs, SDKs, and documentation; ability to try the product independently
Ability to work independently and communicate clearly in a remote, async-friendly team
Preferred experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, SQL, HTML, CSS, scripting, SEO, docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn
Must already be legally authorized to work in the United States or Canada; 1Password does not offer work authorization, relocation assistance, or visa sponsorship/transferring

Benefits

Comp & perks

Immediate participation in 1Password's benefits program, including health and dental benefits
401(k) benefits for USA-based roles
RRSP for Canada-based roles
Generous paid time off
Equity grant / RSU program for most employees
Incentive programs, where applicable
Maternity and parental leave top-up programs
Retirement matching program
Free 1Password account
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
Travel for in-person engagement, including annual department-wide offsites, team meetings, and customer/industry events
Accommodation available upon request during recruitment