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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and optimizing digital customer success programs, leveraging data insights to drive customer engagement and retention. Proficient in utilizing AI tools and analytics to enhance campaign effectiveness and program health.
Highest-signal resume keywords
Digital Customer SuccessLifecycle MarketingCampaign Strategy DevelopmentGainsight ExperienceData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey OptimizationA/B TestingCohort AnalysisEmail Campaign ManagementMetrics Monitoring
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationCollaboration
Tools & Technologies
SalesforceMarketoOutreachAI Tools1Password
Industry Keywords
SaaS EnvironmentCustomer SignalsRisk ManagementCustomer EngagementContent-Led Interventions
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own and evolve digital customer success programs across the customer lifecycle
- Design, launch, and optimize targeted digital journeys from onboarding through activation, adoption, and growth
- Build scalable customer journeys using content-led interventions and targeted human engagement
- Identify customer signals, behaviors, milestones, and friction points indicating progress, risk, or opportunity
- Translate customer and product insights into triggered programs and campaigns
- Draft, edit, and optimize customer-facing email campaigns, journey messaging, and supporting content
- Monitor activation, deployment, engagement, retention, expansion, churn, and content interaction metrics
- Conduct A/B testing, cohort analysis, and message iteration
- Partner with Data, Product, Customer Success Operations, Content, and Voice of Customer teams
- Build dashboards and reporting to track program health and recommend improvements
- Use AI tools and emerging technologies to accelerate campaign creation, analysis, experimentation, and optimization
- Report to the Senior Manager, Digital Customer Success as an individual contributor
Requirements
What you’ll need- 6+ years of experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, Product-Led Growth, or a related SaaS environment
- Demonstrated success building and owning lifecycle or digital success programs with measurable business impact
- Experience creating scalable campaigns, workflows, or journeys rather than managing a book of business
- Strong understanding of onboarding, activation, adoption, retention, expansion, renewal, and risk management motions
- Ability to interpret customer and product signals, identify patterns, and translate them into campaign strategies and measurable interventions
- Strong written and verbal communication skills
- Hands-on experience with Gainsight, Salesforce, Marketo, Outreach, or similar platforms
- Experience collaborating across Customer Success, Product, Support, Operations, Marketing, Content, and Data teams
- Comfort working in changing environments and building new programs, processes, and operating models from the ground up
- Experience using Artificial Intelligence tools is preferred
- Experience with 1Password and/or cybersecurity is valued
- Must already be legally authorized to work in the United States or Canada; no work authorization, relocation assistance, or sponsorship/transferring of a visa offered
- Successful applicants must complete a background check
Benefits
Comp & perks- Health benefits
- Dental benefits
- 401(k) or RRSP, depending on country
- Generous paid time off
- Equity grant / RSU program
- Incentive programs, where applicable
- Maternity and parental leave top-up programs
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
- In-person onboarding in Toronto for all go-to-market roles
- Occasional travel to offsites, department meetings, and customer events
- Accommodation available upon request during recruitment
