Senior Product Marketing Manager, Agentic Identity Security

1Password

. Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password .

Posted 10/3/2026full-timeRemote • United StatesSenior💰 $152,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, including market-entry strategy, positioning, and messaging, while effectively collaborating with cross-functional teams. Proficient in utilizing AI tools for research and planning to drive product marketing initiatives in the cybersecurity and B2B software sectors.

Highest-signal resume keywords

Product Marketing StrategyMarket-Entry StrategyCybersecurity ExperienceClear CommunicationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchesPositioningMessagingMarket Dynamics AnalysisCustomer Understanding

Soft Skills

Strategic ThinkingProactive OwnershipBuilding AlignmentClear Communication

Tools & Technologies

AI ToolsWorkflow Automation

Industry Keywords

CybersecurityB2B SoftwareTechnical BuyersEmerging CategoryHigh-Growth Organization

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password
Evaluate and evolve existing positioning and messaging
Build understanding of customers, personas, use cases, market dynamics, and AI-agent security challenges
Own messaging, product marketing strategy, launch planning, sales enablement, and supporting content direction
Partner with senior product, engineering, marketing, sales, and go-to-market leaders
Translate strategy into execution using customer and market feedback
Help shape product marketing capabilities and resources as the business grows

Requirements

What you’ll need

Experience in cybersecurity, deep technology, or B2B software
Understanding of technical buyers and complex markets
Strength in product marketing, including product launches, market-entry strategy, positioning, messaging, or narrative development
Ability to think strategically while staying close to execution
Ability to turn ambiguous opportunities into clear priorities, plans, and outcomes
Proactive ownership and ability to build alignment and move work forward
Clear and confident communication with executive, product, engineering, sales, and marketing audiences
Ability to use AI tools and agents thoughtfully for research, planning, messaging, and workflow scale
Experience shaping an emerging category or working in a high-growth or changing organization preferred
Must already be legally authorized to work in the United States; 1Password does not offer work authorization, relocation assistance, or visa sponsorship/transferring

Benefits

Comp & perks

Immediate participation in 1Password's benefits program, including health, dental, and 401k
Generous paid time off
Equity grant
Incentive programs, where applicable
Maternity and parental leave top-up programs
Competitive health benefits
RSU program for most employees
Retirement matching program
Free 1Password account
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
Travel for in-person engagement, including annual department-wide offsites, team meetings, and customer/industry events