Email Marketing Executive

1st Formations

. Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform under the direction of the Head of CRM & Lifecycle Marketing .

Posted 9/24/2026full-timeLondon • United KingdomMid-LevelSenior💰 £35,000 - £38,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing platforms, particularly HubSpot, while ensuring compliance with GDPR and marketing regulations. Proficient in data analysis and reporting, with strong organizational skills to manage multiple campaigns effectively.

Highest-signal resume keywords

CRM Platform ExperienceEmail Marketing Campaign ManagementData Analysis in Excel or Google SheetsAttention to DetailGDPR Compliance Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance ReportingA/B TestingHTML/CSS for Email EditsSegmentation Logic MaintenanceBasic SQL Understanding

Soft Skills

Strong Written CommunicationOrganizational SkillsProactive Approach

Tools & Technologies

HubSpotMailchimpKlaviyoExcelGoogle Sheets

Industry Keywords

Lifecycle MarketingCustomer RetentionEmail Marketing ComplianceSubscription BusinessSaaS

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform under the direction of the Head of CRM & Lifecycle Marketing
Maintain accurate client segmentation and list hygiene so campaigns reach the right audience
Assist with A/B and multivariate tests across messaging, timing and subject lines, and help compile results
Pull and organise campaign performance data and produce regular reporting packs on open, click, conversion and churn-related metrics
Coordinate with design and copy resources to deliver campaign assets on time and to brand standard
Monitor day-to-day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager
Maintain documentation of live journeys, workflows and segmentation logic
Support the wider Marketing team with administrative and campaign coordination tasks
Help ensure client communications comply with GDPR and relevant marketing regulations

Requirements

What you’ll need

Some hands-on experience with a CRM or email marketing platform such as HubSpot, Mailchimp, Klaviyo or similar, gained through a role, placement or personal project
Familiarity with HubSpot specifically is preferred
Strong attention to detail, particularly when building or QAing campaigns before they go live
Comfortable working with data in Excel or Google Sheets, including basic formulas and pivot tables
Good written communication skills, with ability to proofread and adapt copy for different audiences
Proactive, organised approach and ability to manage several campaigns or tasks in parallel
Interest in customer retention, lifecycle marketing or CRM as a long-term career path
Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high-volume consumer business
Basic understanding of HTML/CSS for email template edits
Exposure to SQL or willingness to learn
Awareness of GDPR and email marketing compliance principles
Right to work in the UK

Benefits

Comp & perks

£3K Bonus
Comprehensive benefits package
Hybrid working: 3 days in the office and 2 days from home
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
Culture that values ownership, impact, and continuous learning