2A Consulting

Content Manager

• Own social media content strategy for a global technology company.
• Shape how the company connects with consumer audiences across LinkedIn, Instagram, X, Facebook, and TikTok.
• Establish strategy, content calendars, workflows, and governance connecting global and regional marketing efforts.
• Collaborate with creative and product management to turn technical products and ideas into engaging, platform-native content.
• Develop and execute a comprehensive global social media content strategy aligned with product and business priorities.
• Create and develop social content with external resources.
• Own master content calendars across social platforms.
• Establish global-to-regional workflows supporting brand consistency and local relevance.
• Develop platform-specific approaches for brand storytelling and audience engagement.
• Use community engagement, influencer collaborations, and platform-specific tactics to grow audiences and increase share of voice.
• Monitor social performance, audience growth, engagement, and competitive share of voice.
• Establish social governance and processes keeping global and regional teams aligned.
• Report to the GM.

Social and Content Lead