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Affiliate Manager – Lead Generation, Pay-Per-Call
321 The Agency. Recruit publishers including direct lead generators, paid search and social media buyers, SEO and content publishers, and call center operators .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in publisher development and affiliate management, with a strong focus on recruiting and launching revenue-generating publisher accounts. Proficient in negotiation, performance evaluation, and compliance processes within the lead generation industry.
Highest-signal resume keywords
Publisher DevelopmentAffiliate ManagementLead Generation PartnershipsNegotiation SkillsTraffic Evaluation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPL EconomicsPay-Per-CallCPA EconomicsLead DistributionReal-Time BiddingPerformance ReviewTraffic VerificationPublisher Compliance
Soft Skills
Analytical SkillsCommunication SkillsIndependent WorkCoordination Skills
Tools & Technologies
RingbaInvocaTrackDriveLeadsPediaTwilioHighLevelTrustedFormJornayaAPI IntegrationsCall Tracking
Industry Keywords
InsuranceHome ServicesLegalConsumer ReliefLead ExchangesAffiliate NetworksPublisher Marketplaces
About the role
Key responsibilities & impact- Recruit publishers including direct lead generators, paid search and social media buyers, SEO and content publishers, and call center operators
- Use existing relationships to build a qualified pipeline and accelerate publisher launches
- Guide partners through commercial terms, integration, testing, and live delivery
- Identify opportunities for additional volume, new verticals, and qualified overflow traffic
- Negotiate pricing, payout structures, volume expectations, and payment terms
- Work with buyer account managers to match supply to campaign demand, geography, operating hours, and capacity
- Monitor acceptance rates, billable volume, conversion performance, disputes, publisher earnings, and gross profit
- Coordinate with operations and compliance teams on traffic sources and quality or delivery concerns
- Maintain publisher relationships, conduct performance reviews, and identify growth opportunities
- Maintain pipeline records, launch forecasts, and a scalable publisher acquisition strategy
- Attend relevant industry conferences and networking events as needed
- Build a prioritized publisher pipeline, recruit and activate publishers, grow qualified billable leads and calls, and establish performance review processes
Requirements
What you’ll need- 5+ years of experience in publisher development, affiliate management, pay-per-call, or lead generation partnerships
- Established relationships with publishers actively generating leads or calls in Insurance, Home Services, Legal, or Consumer Relief
- Track record of personally recruiting, launching, and growing revenue-producing publisher accounts
- Hands-on knowledge of ping/post, real-time bidding, lead distribution, inbound calls, and live transfers
- Strong understanding of CPL, pay-per-call, CPA, and revenue-share economics
- Experience evaluating traffic sources, lead quality, and publisher performance
- Familiarity with consent documentation, traffic verification, and publisher compliance review processes
- Strong negotiation, communication, and analytical skills
- Ability to work independently and coordinate effectively with technical, operations, and account management teams
- Experience with lead exchanges, affiliate networks, or publisher marketplaces preferred
- Familiarity with Ringba, Invoca, TrackDrive, LeadsPedia, Twilio, HighLevel, TrustedForm, Jornaya, API integrations, and call tracking valuable
Benefits
Comp & perks- Uncapped performance bonus and publisher growth incentives
- Paid time off
- Health benefits
- Remote work environment
- Opportunity to take on broader leadership responsibilities as AIM grows