321 The Agency

Community Manager

• Monitor social media channels daily across multiple client accounts
• Respond to comments, questions, and direct messages while maintaining client brand voice and tone
• Engage with followers and amplify relevant user-generated content
• Foster positive community sentiment and build brand loyalty
• Manage interactions according to client guidelines, escalation protocols, and brand voice documents
• Track response times and flag urgent or sensitive comments
• Monitor brand mentions, tags, conversations, and online reviews
• Produce weekly sentiment reports with week-over-week and month-over-month comparisons
• Identify audience feedback patterns and alert teams to reputation issues or crisis situations
• Amplify positive feedback and testimonials with appropriate permissions
• Monitor competitor social activity and community engagement approaches
• Identify, organize, and obtain permissions for user-generated content
• Nurture relationships with brand advocates and support community initiatives
• Research influencers, creators, ambassadors, and micro-influencers
• Build creator databases and assess authenticity, demographics, content quality, and brand fit
• Conduct creator outreach and track responses and partnership opportunities
• Coordinate influencer briefs, timelines, deliverables, content calendars, and approvals
• Review creator content for brand alignment, accuracy, and FTC disclosure compliance
• Monitor influencer content performance and compile metrics for reporting
• Maintain creator relationships through check-ins, feedback, and communication
• Support content calendar planning and propose community-focused content
• Monitor trends, viral formats, and platform features
• Support content production by organizing assets, approvals, and posting schedules
• Maintain community protocols, templates, brand voice guidelines, influencer databases, and documentation
• Track community metrics and update social listening, management, and scheduling tools
• Participate in meetings, training sessions, and client calls
• Support monthly reporting by compiling engagement data and sentiment insights
• Report to the Director of Social Media & Content and collaborate with Social Media Managers, Creative, and Client Success teams

Explore Community Management Specialist at 321 The Agency. Review requirements and application details.

Community Management Specialist

Social Media Manager

• Develop content plans, themes, and series for assigned client accounts
• Translate client objectives, brand voice, and audience insights into shoot concepts, shot lists, scripts, and hooks
• Contribute to editorial calendars and maintain a pipeline of captured and edited content
• Identify content opportunities from client operations
• Review content performance data and recommend new formats and improvements
• Use AI tools for research, ideation, scripting, and trend analysis
• Travel to client locations throughout Illinois and the Midwest for scheduled content capture sessions
• Capture high-quality photo and video content using professional and mobile equipment
• Direct on-camera talent and capture B-roll, process documentation, transformations, culture moments, and testimonials
• Adapt shooting approaches across industries and maximize output during on-site sessions
• Edit content into platform-optimized posts using CapCut, Canva, Adobe tools, and other applications
• Create content in multiple formats and aspect ratios for social platforms
• Apply AI-powered captioning, scene detection, color correction, audio enhancement, background removal, and other creative enhancements
• Add text overlays, graphics, transitions, music, and effects aligned with trends and brand guidelines
• Maintain brand consistency and organize raw and edited assets
• Stay current on platform trends across Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Create native, platform-specific content and optimize it for organic reach and social search
• Test and iterate on content styles based on performance data and platform changes
• Source, vet, and conduct outreach to creator and influencer partners
• Maintain a creator database and support creator campaigns, briefs, deliverables, approvals, and usage rights
• Ensure creator content follows FTC disclosure guidelines and industry compliance requirements
• Track and report creator content performance
• Participate in pre-production planning calls and provide creative input
• Accept feedback, make revisions, protect confidentiality and privacy, and meet deadlines
• Represent 321 professionally during shoots and outreach
• Report to the Director of Social Media & Content and collaborate with Social Media Managers, Creative, and Client Success

Explore Social Media Content Strategist, Creator at 321 The Agency. Review requirements and application details.

Social Media Content Strategist, Creator

Artificial Intelligence

• Lead, manage, and grow the Technology department, including CRM/MarTech engineers, integration specialists, and systems administration
• Own the agency's technology roadmap and align platform investments with client delivery, growth, and operational efficiency
• Set operating standards for builds, QA/testing, documentation, change management, and support
• Conduct 1:1s and performance reviews, provide technical coaching, and develop team capabilities
• Serve as escalation point for outages, integration failures, data issues, and complex technical questions
• Own internal collaboration, project management, identity, file storage, and communication systems
• Manage access, SSO, device policies, provisioning, and offboarding for the remote team
• Establish information security, backup, and incident response procedures
• Ensure agency and client systems meet privacy and compliance requirements
• Manage technology vendors, licenses, contracts, and costs; evaluate build-versus-buy decisions
• Set architecture and governance standards for High Level, Salesforce, Salesforce Marketing Cloud, and HubSpot programs
• Oversee CRM, advertising, website, call tracking, payment, and third-party integrations using APIs, webhooks, and middleware
• Standardize snapshots, templates, naming conventions, tagging, and data hygiene
• Lead client onboarding and CRM migration discovery, including data mapping, cleansing, and cutover planning
• Review complex builds for scalability, reliability, and maintainability
• Champion AI integration across operations, reporting, CRM personalization, conversational AI, and workflow automation
• Evaluate and roll out AI tools and LLM-powered solutions
• Build internal automations and AI-assisted workflows
• Own conversion tracking, Google Tag Manager, GA4, server-side tracking, offline conversion imports, data pipelines, and reporting infrastructure
• Partner with marketing leadership on lead tracking, CPL reporting, and audience syndication
• Maintain client dashboard infrastructure in Looker Studio, Power BI, or similar tools
• Establish data quality standards and monitoring
• Serve as senior technology authority in client strategy sessions, QBRs, and new business pitches
• Contribute technology recommendations, solution architecture, and implementation estimates to proposals and RFPs
• Coordinate with 321 AIM on shared clients and platform needs
• Identify opportunities to productize repeatable technology solutions

Explore Director of Technology, AI at 321 The Agency. Review requirements and application details.

Director of Technology, AI

Customer Success Manager

• Build, configure, and maintain GoHighLevel agency and sub-account environments, including custom fields, custom values, tags, pipelines, and opportunity stages
• Manage user onboarding, roles, permissions, and access controls across client sub-accounts
• Create and maintain snapshots to standardize and accelerate new client setups
• Configure calendars, booking widgets, forms, surveys, and appointment reminders
• Monitor account performance, troubleshoot issues, and identify opportunities for improvement
• Evaluate new GoHighLevel features and releases and recommend enhancements based on client needs
• Design, build, and optimize workflows, triggers, and conditional logic for lead nurturing, follow-up, and client communications
• Build automated email, SMS, voicemail, and multichannel sequences
• Configure lead routing, task assignments, internal notifications, and pipeline automations
• Set up and manage conversation AI, chat widgets, missed-call text-back, and reputation management tools
• Test, document, and maintain automations
• Build and optimize funnels, landing pages, websites, and forms
• Develop segmentation, personalization, and behavioral-trigger strategies
• Build and manage email and SMS campaigns, templates, and broadcasts
• Monitor campaign performance, deliverability, engagement, and conversions
• Maintain compliance with CAN-SPAM, TCPA, A2P 10DLC, GDPR, and other applicable requirements
• Develop CRM strategies aligned with client business goals
• Lead discovery sessions and gather and document business, functional, and technical requirements
• Develop process maps, workflow documentation, standard operating procedures, and training materials
• Establish CRM standards for naming conventions, tagging, pipelines, data entry, automation, and change management
• Identify implementation risks, dependencies, and opportunities
• Manage GoHighLevel integrations with third-party applications using native integrations, webhooks, APIs, Zapier, Make, and middleware
• Connect lead sources, ad platforms, payment processors, and websites to GoHighLevel
• Support data imports, exports, migrations, cleansing, mapping, and synchronization
• Maintain data quality through duplicate management, tagging standards, and routine audits
• Troubleshoot integration failures and coordinate with developers or vendors
• Create reports and dashboards with actionable business insights
• Serve as GoHighLevel subject matter expert and strategic advisor for assigned client accounts
• Recommend solutions based on platform best practices and client requirements
• Conduct client training and create user documentation
• Provide ongoing platform support, troubleshooting, and strategic recommendations
• Help clients improve CRM adoption and operational efficiency
• Collaborate with client strategists, project managers, developers, and marketing teams across multiple accounts
• Support Salesforce configuration, automation, and reporting when needed
• Help connect GoHighLevel with Salesforce and other sales or marketing systems
• Apply consistent CRM governance and data management standards across platforms
• Assist with CRM evaluations and migration projects involving GoHighLevel and Salesforce
• Report to the SVP of Strategy and collaborate with client strategists, project managers, designers, developers, and other team members across client accounts

Explore CRM Specialist at 321 The Agency. Review requirements and application details.

CRM Specialist

Chief Technology Officer

• Define and own the agency's multi-year technology vision and strategy, aligned with company growth goals, service offerings, and market positioning
• Serve as a member of the executive leadership team, contributing to company strategy, annual planning, and major business decisions
• Own the technology budget, including platform, licensing, infrastructure, and headcount investments, with clear return-on-investment expectations
• Lead build-versus-buy-versus-partner decisions for major platforms and capabilities
• Report on technology performance, risk, and investment outcomes to ownership and, where applicable, investors or a board
• Build, lead, and scale the technology organization, including the Director of Technology and teams spanning CRM/MarTech, integrations, data, AI, and systems administration
• Design the organizational structure, leadership roles, and hiring plan needed to support the agency's growth
• Set the culture, engineering standards, and operating principles for how technology is built, shipped, and supported across the agency
• Develop leaders within the technology organization through coaching, succession planning, and clear career paths
• Provide executive technology leadership for 321 AIM in partnership with its leadership, guiding platform architecture, scalability, reliability, and roadmap priorities
• Identify opportunities to turn repeatable agency solutions, data assets, and automations into proprietary products, platforms, or productized services
• Oversee product development practices, including requirements, release management, quality assurance, and technical documentation
• Protect and grow the agency's technology intellectual property
• Set the company-wide AI strategy and govern responsible AI use
• Lead evaluation and adoption of emerging technologies that create new service lines, improve margins, or strengthen client outcomes
• Partner with department leaders to embed AI into creative, paid media, CRM, reporting, and agency operations
• Own enterprise architecture across internal systems, client platforms, data infrastructure, and integrations
• Lead the information security program, including policies, access management, vendor risk, incident response, and business continuity
• Ensure agency and client technology meets regulatory and contractual requirements, including HIPAA, business associate agreements, TCPA, GDPR, and CCPA
• Guide the agency toward formal security and compliance frameworks such as SOC 2
• Define the agency's data strategy and oversee measurement and attribution infrastructure
• Build the data foundation for performance-based pricing, benchmarking, and predictive insights
• Serve as the senior technology executive with clients, partners, and prospects
• Lead the technology narrative in new business pitches, RFP responses, and strategic client relationships
• Build and manage strategic technology partnerships with High Level, Salesforce, HubSpot, Google, and Meta
• Lead technical due diligence for partnerships, acquisitions, or major client engagements

Explore Chief Technology Officer at 321 The Agency. Review requirements and application details.