Director of Technology, AI

321 The Agency

. Lead, manage, and grow the Technology department, including CRM/MarTech engineers, integration specialists, and systems administration .

Posted 10/5/2026full-timeRemote • Florida • United StatesLead💰 $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM architecture, integrations, and data infrastructure, with a strong focus on managing technology teams and ensuring compliance with privacy standards. Proficient in leading technology initiatives, vendor management, and implementing AI-driven solutions to enhance operational efficiency.

Highest-signal resume keywords

CRM ArchitectureAPIs And MiddlewareGoogle Tag ManagerData Privacy ComplianceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM IntegrationsData InfrastructureAI Tools DeploymentScripting In JavaScriptSQLPythonData PipelinesConversion TrackingReporting ToolsChange Management

Soft Skills

Excellent Communication SkillsStrong Organizational SkillsPrioritization Skills

Tools & Technologies

SalesforceSalesforce Marketing CloudHubSpotLooker StudioPower BIZapierMakeN8nGA4High Level

Certifications & Qualifications

Platform Certifications

Industry Keywords

MarTechData PrivacyHIPAATCPAA2P 10DLCCAN-SPAMGDPRCCPAAgency ExperienceTechnology Roadmap

Tech Stack

Tools & technologies

BigQueryCloudJavaScriptPythonSQL

About the role

Key responsibilities & impact

Lead, manage, and grow the Technology department, including CRM/MarTech engineers, integration specialists, and systems administration
Own the agency's technology roadmap and align platform investments with client delivery, growth, and operational efficiency
Set operating standards for builds, QA/testing, documentation, change management, and support
Conduct 1:1s and performance reviews, provide technical coaching, and develop team capabilities
Serve as escalation point for outages, integration failures, data issues, and complex technical questions
Own internal collaboration, project management, identity, file storage, and communication systems
Manage access, SSO, device policies, provisioning, and offboarding for the remote team
Establish information security, backup, and incident response procedures
Ensure agency and client systems meet privacy and compliance requirements
Manage technology vendors, licenses, contracts, and costs; evaluate build-versus-buy decisions
Set architecture and governance standards for High Level, Salesforce, Salesforce Marketing Cloud, and HubSpot programs
Oversee CRM, advertising, website, call tracking, payment, and third-party integrations using APIs, webhooks, and middleware
Standardize snapshots, templates, naming conventions, tagging, and data hygiene
Lead client onboarding and CRM migration discovery, including data mapping, cleansing, and cutover planning
Review complex builds for scalability, reliability, and maintainability
Champion AI integration across operations, reporting, CRM personalization, conversational AI, and workflow automation
Evaluate and roll out AI tools and LLM-powered solutions
Build internal automations and AI-assisted workflows
Own conversion tracking, Google Tag Manager, GA4, server-side tracking, offline conversion imports, data pipelines, and reporting infrastructure
Partner with marketing leadership on lead tracking, CPL reporting, and audience syndication
Maintain client dashboard infrastructure in Looker Studio, Power BI, or similar tools
Establish data quality standards and monitoring
Serve as senior technology authority in client strategy sessions, QBRs, and new business pitches
Contribute technology recommendations, solution architecture, and implementation estimates to proposals and RFPs
Coordinate with 321 AIM on shared clients and platform needs
Identify opportunities to productize repeatable technology solutions

Requirements

What you’ll need

8+ years of experience in technology, MarTech, or systems roles
Demonstrated depth in CRM architecture, integrations, and data infrastructure
Agency experience strongly preferred
At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports
Hands-on experience architecting and governing CRM and marketing automation programs in High Level strongly preferred
Experience with Salesforce, Salesforce Marketing Cloud, and/or HubSpot valued
Deep experience with APIs, webhooks, and middleware such as Zapier, Make, or n8n
Strong command of conversion tracking and measurement infrastructure, including Google Tag Manager, GA4, server-side tracking, and offline conversion imports
Working knowledge of data pipelines, data warehousing, and reporting tools such as BigQuery, Looker Studio, or Power BI
Experience administering cloud-based business systems, identity and access management, and security for a remote team
Working knowledge of HIPAA, TCPA, A2P 10DLC, CAN-SPAM, GDPR, and CCPA
Practical experience deploying AI tools and LLM-powered workflows, with sound judgment on data privacy and appropriate use
Scripting or development ability in JavaScript, Python, SQL, or similar is a strong plus
Excellent communication skills
Strong organizational and prioritization skills
Platform certifications are a plus
Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field, or equivalent demonstrated experience

Benefits

Comp & perks

100% remote work environment
Flexible scheduling with core collaboration hours
Paid time off + agency-observed holidays
Professional development and platform/tool access budget
Collaborative, AI-forward team culture that values innovation and continuous learning
Opportunity to build and lead the technology foundation of a high-growth agency
Performance bonus eligibility at the director level