Social Media Content Strategist, Creator

321 The Agency

. Develop content plans, themes, and series for assigned client accounts .

Posted 10/6/2026full-timeUnited StatesMid-LevelSenior💰 $65,000 - $78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and social media production, with a strong focus on video production, editing, and platform optimization. Proficient in using AI tools for content development and performance analysis while maintaining brand consistency across various formats and platforms.

Highest-signal resume keywords

Content Strategy DevelopmentVideo Production ExpertiseAdvanced Proficiency in CapCut and CanvaExperience with AI-Powered ToolsStrong Understanding of Social Media Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo EditingScriptingContent PlanningLighting and CompositionAudio EnhancementDirecting On-Camera TalentTechnical Understanding of Video FormatsContent OptimizationPerformance Data Analysis

Soft Skills

Organizational SkillsCommunication SkillsProblem-SolvingAttention to DetailFlexibility

Tools & Technologies

CapCutCanvaAdobe ToolsSmartphonesDSLRsMirrorless CamerasAI Tools for EditingSocial Media Platforms

Certifications & Qualifications

FAA Part 107 Certification

Industry Keywords

FTC Disclosure GuidelinesInfluencer ManagementContent Performance TrackingHome ServicesProfessional ServicesReal EstateHealthcare

About the role

Key responsibilities & impact

Develop content plans, themes, and series for assigned client accounts
Translate client objectives, brand voice, and audience insights into shoot concepts, shot lists, scripts, and hooks
Contribute to editorial calendars and maintain a pipeline of captured and edited content
Identify content opportunities from client operations
Review content performance data and recommend new formats and improvements
Use AI tools for research, ideation, scripting, and trend analysis
Travel to client locations throughout Illinois and the Midwest for scheduled content capture sessions
Capture high-quality photo and video content using professional and mobile equipment
Direct on-camera talent and capture B-roll, process documentation, transformations, culture moments, and testimonials
Adapt shooting approaches across industries and maximize output during on-site sessions
Edit content into platform-optimized posts using CapCut, Canva, Adobe tools, and other applications
Create content in multiple formats and aspect ratios for social platforms
Apply AI-powered captioning, scene detection, color correction, audio enhancement, background removal, and other creative enhancements
Add text overlays, graphics, transitions, music, and effects aligned with trends and brand guidelines
Maintain brand consistency and organize raw and edited assets
Stay current on platform trends across Instagram, TikTok, Facebook, LinkedIn, and YouTube
Create native, platform-specific content and optimize it for organic reach and social search
Test and iterate on content styles based on performance data and platform changes
Source, vet, and conduct outreach to creator and influencer partners
Maintain a creator database and support creator campaigns, briefs, deliverables, approvals, and usage rights
Ensure creator content follows FTC disclosure guidelines and industry compliance requirements
Track and report creator content performance
Participate in pre-production planning calls and provide creative input
Accept feedback, make revisions, protect confidentiality and privacy, and meet deadlines
Represent 321 professionally during shoots and outreach
Report to the Director of Social Media & Content and collaborate with Social Media Managers, Creative, and Client Success

Requirements

What you’ll need

3+ years of experience in content creation, social media production, or video production
Experience contributing to content strategy, including concept development, scripting, and content planning
Strong portfolio demonstrating social media content across multiple platforms, industries, and formats
Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras
Strong understanding of lighting, composition, and audio
Advanced proficiency with CapCut, Canva, and other editing tools
Experience using AI-powered tools for scripting, editing, captioning, generative fill, object removal, audio cleanup, and visual effects
Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
Experience sourcing, vetting, or working with creators and influencers
Familiarity with FTC endorsement and disclosure guidelines
Ability to direct on-camera talent and create comfortable, authentic performances
Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings
Experience creating content for home services, professional services, real estate, or healthcare is highly valued
Excellent organizational skills with the ability to manage multiple client projects, deadlines, and revision requests
Strong written and verbal communication skills
Reliable transportation and willingness to travel throughout Illinois and the Midwest
Flexibility for occasional weekend or evening shoots
Self-motivated and able to problem-solve on location without hands-on supervision
Attention to detail ensuring technical quality, brand consistency, and error-free deliverables
Bonus: Experience with Adobe Premiere Pro, After Effects, or other professional editing software
Bonus: Drone operation experience and FAA Part 107 certification
Bonus: Experience with influencer discovery or management platforms
Candidates must be based in the Chicagoland area or in Central or South Florida

Benefits

Comp & perks

100% remote work environment
Flexible scheduling with core collaboration hours
Paid time off + agency-observed holidays
Professional development and platform/tool access budget
Collaborative, AI-forward team culture that values innovation and continuous learning
Opportunity to grow with a high-growth agency operating at the intersection of creative, performance marketing, and marketing technology