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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on product marketing, demand generation, and brand strategy. Proven ability to lead high-performing teams and drive revenue growth through effective marketing strategies and strong communication skills.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceProduct Marketing MasteryDemand Generation ExpertiseOutstanding Communication SkillsServant Leadership Style
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingDemand GenerationContent MarketingBrand StrategyMarket PositioningRevenue Growth StrategyRoadmap DevelopmentRebrandingPipeline CreationMarket Awareness
Soft Skills
Outstanding Communication SkillsServant Leadership
Industry Keywords
HR TechFuture of WorkCollaborationProductivityKnowledge PlatformsAI Platforms
About the role
Key responsibilities & impact- Own the global Marketing strategy and organization
- Sharpen the company’s positioning in a rapidly changing market
- Strengthen brand and category leadership
- Build a high-performing Marketing engine translating market opportunity into sustainable revenue growth
- Partner with Sales, Product and Customer teams to strengthen go-to-market strategy across key markets
- Accelerate growth in North America
- Unite Product Marketing, Brand & Content and Demand Generation around shared priorities and business outcomes
- Drive market awareness, positioning, pipeline creation, conversion and revenue impact
- Build a diagnostic and identify opportunities for improvement
- Build an 18-month roadmap for the marketing team
- Validate the messaging framework and content strategy
- Own analyst relationships and build relationships with top clients
- Lead strategic company projects
- Own and lead renaming/rebranding and repositioning decisions
- Transform demand generation from demand capture to demand creation
- Support revenue in scaling outbound to 50% of pipe creation
- Report directly to CEO Benjamin Marchal
- Progressively grow into a broader CMO-level mandate
Requirements
What you’ll need- 10+ years of experience in B2B SaaS marketing
- Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required
- Master of at least 3 of the following functions: product marketing, demand generation, content marketing, brand
- Outstanding communication skills
- Servant leadership style to lead a team of 20+
- Experience in rebranding / renaming is a plus
- Fluent English (US/UK)
- Enthusiasm for 360Learning's working environment and culture
Benefits
Comp & perks- Pay structure includes base salary, variable incentive pay, and company equity
- Comprehensive medical, vision, and dental insurance starting your first full month
- 401k matching starting from day 1
- Generous parental leave
- Professional development opportunities through our own platform
- Unlimited days of annual PTO
- 5 days for sick leave
- 10 holidays
- Remote-first organization
- Flexible work hours
- Six active employee resource groups covering Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity