Director – Financial Services Marketing

3Cloud

. Develop and communicate 3Cloud’s financial services capabilities story, focusing on insurance and banking .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $119,700 - $179,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B product and solution marketing, particularly within financial services, with a strong focus on developing positioning, messaging, and go-to-market strategies. Proven ability to lead cross-functional teams, create compelling narratives, and drive demand through effective sales enablement and client success initiatives.

Highest-signal resume keywords

B2B Product/Solution Marketing ExperienceFinancial Services KnowledgeGo-To-Market Strategy DevelopmentCross-Functional Team LeadershipProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentMessaging OptimizationSales Enablement Content CreationMarket Opportunity IdentificationSolution Launch ExecutionClient Success Story DevelopmentAzure Marketplace PublishingAnalytics and Critical ThinkingUnderstanding Buyer JourneysSaaS and IT Consulting Experience

Soft Skills

Strong Team PlayerSelf-StarterCreative and ResourcefulDetail-OrientedOutstanding Communication Skills

Tools & Technologies

AzureDatabricksChannel Marketplaces

Industry Keywords

Financial ServicesBankingInsuranceHealthcare SaaSARR > $300M

Tech Stack

Tools & technologies

AzureCloud

About the role

Key responsibilities & impact

Develop and communicate 3Cloud’s financial services capabilities story, focusing on insurance and banking
Work with Delivery and Alliances teams to create the financial services Azure GTM marketing strategy and coordinate execution
Plan, orchestrate, and execute solution launches to accelerate sales, increase brand awareness, and drive demand
Understand solution portfolios, buyer journeys, buying offices, and flagship clients to identify market opportunities
Craft and optimize strategic narrative, messaging, and positioning across market-facing touchpoints
Foster relationships with delivery leadership and maintain deep knowledge of services and solution offerings
Lead creation, design, and enablement of demos
Publish solution offerings on channel marketplaces such as Azure Marketplace and Databricks Brick Builder
Liaise with demand teams to ensure campaigns generate top-of-funnel volume for the healthcare sales team
Equip sales teams with enablement content, including solution playbooks, to increase win rates and reduce sales-cycle length
Align materials to Microsoft solution plays to enable Microsoft sellers
Adapt company thought leadership content with a Microsoft lens for the Microsoft channel
Develop client success stories and client win wires for Microsoft

Requirements

What you’ll need

12+ years B2B product/solution marketing experience
Basic understanding of financial services, including banking, insurance, industry imperatives, personas, and pain points
Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, or healthcare SaaS
Experience developing positioning and messaging for offering packages serving multiple use cases, verticals, and enterprise markets
Ability to master sophisticated offerings spanning platforms, services, and partnerships and simplify them into differentiated value propositions
Strong team player and self-starter able to thrive in a fast-paced, high-growth start-up environment
Ability to inspire cross-functional teams, tell compelling stories, and present confidently to broad audiences
Consistent record influencing cross-functional and highly diverse distributed teams to outcomes
Experience working with delivery management, engineering, analytics, design, and marketing capabilities
Creative, resourceful, detail-oriented, and well-organized
Track record advising senior stakeholders on product/solution positioning and priorities
Outstanding verbal and written communication skills; comfortable communicating with senior executives
Highly effective analytics, listening, and critical thinking skills with commitment to understanding customer needs
Strong project management and collaboration skills; ability to balance shifting priorities and handle ongoing projects
Applicants must be unable to require work visa sponsorship

Benefits

Comp & perks

Flexible work location with a virtual first approach to work
401(K) with match up to 50% of your 6% contributions of eligible pay
Minimum of 15 days PTO, plus 9 paid company holidays and 2 floating personal days
Two medical plan options
Option for vision and dental coverage
100% employer paid coverage for life and disability insurance
Paid leave for birth parents and non-birth parents
Option for Healthcare FSA, HSA, and Dependent Care FSA
$67.00 monthly tech and home office allowance
Utilization and/or discretionary bonus eligibility based on role
Employee Assistance Program