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Senior Portfolio Growth Marketing Manager
3E. Develop and own portfolio marketing plans to generate and accelerate pipeline, support customer acquisition and cross-sell, strengthen retention and account growth, and build presence in priority industries and target accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in portfolio marketing and integrated campaign strategies, with a strong focus on B2B marketing, digital marketing, and content development. Proficient in leveraging AI for messaging optimization and campaign performance analysis.
Highest-signal resume keywords
Portfolio MarketingDigital MarketingAccount-Based Marketing (ABM)Generative AI ExperienceProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisMessaging DevelopmentContent MarketingBuyer Persona DevelopmentSEO OptimizationIntegrated Campaign ExecutionMarket IntelligenceEmail MarketingSocial Media MarketingLinkedIn Advertising
Soft Skills
Excellent Communication SkillsStrong Problem-Solving SkillsCollaboration Across FunctionsAbility to Manage Multiple PrioritiesInfluencing Without Authority
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications
Industry Keywords
B2B MarketingSoftware IndustryTechnology IndustryComplianceCybersecurity
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Develop and own portfolio marketing plans to generate and accelerate pipeline, support customer acquisition and cross-sell, strengthen retention and account growth, and build presence in priority industries and target accounts
- Create and refine buyer- and industry-specific positioning, messaging, and value propositions for the Chemical & Workplace Safety portfolio
- Translate product capabilities, buyer needs, industry trends, and customer challenges into solution narratives and integrated marketing strategies
- Partner with marketing teams to build, execute, and optimize integrated campaigns across digital advertising, email, social media, events, content, and other channels
- Review creative, provide feedback, evaluate campaign performance, and adjust based on results
- Manage and improve product and solution content across the website, including page flow, messaging, conversion, SEO, AEO, and GEO performance
- Partner with Product Management, Sales, and Commercial Enablement to develop sales collateral, tools, and training materials
- Develop and maintain buyer personas and use market, customer, industry, and competitive intelligence to identify opportunities
- Use campaign and channel reporting to optimize marketing activity
- Apply AI to test and strengthen messaging, develop campaign concepts, explore buyer perspectives, challenge analysis, synthesize information, and accelerate execution
- Build relationships across Product, Sales, GTM, Customer Success, Regional Marketing, and Marketing
- Manage multiple priorities in a fast-moving environment
- Take on other responsibilities as needed
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, or a related field
- 4+ years of experience in portfolio marketing, product marketing, or a related marketing role within software, technology, compliance, legal, cybersecurity, or another technical industry
- B2B marketing experience
- Strong understanding of digital marketing, account-based marketing (ABM), content marketing, and integrated campaign practices
- Hands-on experience developing messaging, marketing content, and campaigns
- Familiarity with LinkedIn advertising
- Experience reviewing marketing and campaign performance data and translating results into practical actions and optimization decisions
- Strong prompt-engineering skills
- Demonstrated experience using generative AI to explore ideas, test messaging and personas, identify gaps, synthesize information, and improve marketing work
- Excellent written and verbal communication skills
- Strong project management skills and ability to manage multiple priorities and deadlines
- Ability to collaborate across functions and influence decisions without formal authority
- Strong problem-solving skills and ability to make informed decisions and adjust approach
- Based in the US in a state where 3E is authorized to hire
- Eligible to work without sponsorship
Benefits
Comp & perks- Health, dental, and vision insurance
- Life insurance and disability coverage
- Open PTO and parental leave
- 401(k) plan with company matching
- Employee assistance program
- Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)
- Performance-based incentive may apply
- Equity may apply
- Remote work within the Eastern time zone