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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing strategic retail and distributor accounts, driving sales growth, and executing promotional strategies. Proficient in analyzing market trends and sales data to enhance account performance and achieve revenue targets.
Highest-signal resume keywords
Key Account ManagementSales Channel GrowthRetail OperationsStakeholder ManagementCommercial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingAccount ManagementNegotiation SkillsData AnalysisTrade Marketing
Soft Skills
Strong CommunicationRelationship Building
Tools & Technologies
MS ExcelPowerPointCRM ToolsSales Reporting Systems
Industry Keywords
FMCG SalesChannel Partner ManagementMerchandising ExecutionPromotional PlanningMarket Share Growth
About the role
Key responsibilities & impact- Manage and grow strategic retail, distributor, and channel partner accounts for the Consumer Business Group in East China provinces and areas
- Manage assigned key accounts, retail chains, distributors, and channel partners to achieve sales targets and business growth
- Develop account-wise sales plans, forecasts, and growth strategies aligned with business objectives
- Drive primary and secondary sales, improve sell-through, and identify category expansion opportunities
- Execute promotional plans, product launches, pricing initiatives, and merchandising activities across offline channels
- Build relationships with distributors, vendors, category managers, store teams, and distributor stakeholders
- Conduct account reviews, track performance metrics, and present insights to internal and external stakeholders
- Monitor competitor activities, pricing, assortment, promotions, and consumer trends in offline retail
- Coordinate with supply chain, finance, marketing, and customer service teams to ensure order fulfillment and issue resolution
- Ensure product placement, planogram compliance, display execution, and brand visibility at retail points
- Support timely collections, credit control, documentation, and compliance with company policies and commercial terms
- Achieve sales revenue targets, account and territory growth, distribution expansion, merchandising execution, promotion effectiveness, forecast accuracy, inventory health, customer satisfaction, and commercial compliance
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Sales, or a related field
- At least 10 years working experience in FMCG sales KAM or Area leader/managers positions
- Strong capabilities in sales channel growth
- Experience managing key accounts, distributors, retail chains, or offline channel partners
- Strong account management and negotiation skills
- Good understanding of offline sales channels, retail operations, and trade marketing
- Ability to analyze sales data, market trends, and account performance
- Strong communication and stakeholder management skills
- Commercial acumen with focus on revenue, margin, and market share growth
- Proficiency in MS Excel, PowerPoint, CRM tools, and sales reporting systems
- Ability to work cross-functionally with marketing, supply chain, finance, and operations teams
Benefits
Comp & perks- Freedom to explore
- Encouragement of curiosity and creativity
- Opportunity to apply talent in impactful ways