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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Shopper Marketing Execution, including the development and measurement of marketing plans, while effectively collaborating with cross-functional teams to identify growth opportunities and optimize marketing strategies based on data analysis.
Highest-signal resume keywords
Shopper MarketingAccount ManagementProject ManagementAnalytical AptitudeCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyData AnalysisBudget ManagementSKU CreationPricing Strategy
Soft Skills
Interpersonal SkillsInfluencing SkillsCuriosityGrowth MindsetPrioritization Skills
Certifications & Qualifications
Degree in Marketing
Industry Keywords
FMCGB2C MarketConsumer MarketingStakeholder ManagementMarketing Performance
About the role
Key responsibilities & impact- Lead the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Distribution and Professional Trades District
- Understand assigned shopper groups, including their needs, wants, and shopping habits
- Collaborate with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to identify growth opportunities
- Develop understanding of 3M brands, products, and brand campaigns to promote them effectively
- Build relationships with key marketing personnel at customer accounts and understand their go-to-market strategies, target audiences, and operations
- Support profit centre activities including SKU creation, pricing, and product information
- Evaluate financial viability of marketing tactics
- Manage marketing budgets
- Analyse marketing performance and optimize future strategies
Requirements
What you’ll need- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skills
- Commercial acumen
- Project management and prioritization skills
- Data driven mindset
- Curious, growth mindset
- Ability to prioritise
- Strong interpersonal and communication skills
- May include up to 20% domestic travel
Benefits
Comp & perks- Flexible working pattern: 4 days in the office and 1 day remote per week
- Flexibility during the working day
- Opportunity to work with innovative and diverse people
- Creativity and growth opportunities