FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shopper marketing strategy development and execution, with a strong focus on driving commercial outcomes through data-driven insights and effective collaboration with sales and marketing teams. Proficient in managing budgets, evaluating campaign effectiveness, and ensuring compliance with brand guidelines.
Highest-signal resume keywords
Shopper Marketing Strategy DevelopmentProject Management SkillsAnalytical SkillsStakeholder ManagementRetail Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Shopper Program DevelopmentCategory ManagementMerchandising StrategyJoint Business PlanningData AnalysisKPI TrackingCampaign EvaluationBudget ManagementPoint-of-Sale Material DevelopmentPromotional Toolkit Creation
Soft Skills
Communication SkillsPresentation SkillsCollaboration SkillsProblem-Solving SkillsTime Management
Industry Keywords
FMCGConsumer GoodsRetailPhilippine Retail LandscapeModern TradeGeneral TradeEnvironmental Health and SafetyConsumer CategoriesSales PerformanceMarket Intelligence
About the role
Key responsibilities & impact- Develop and lead the shopper marketing strategy for the Consumer Business Group in the Philippines across priority brands, categories, and retail channels
- Translate brand strategies into actionable shopper activation plans that drive awareness, consideration, conversion, and repeat purchase
- Identify shopper behavior trends, purchase barriers, category opportunities, and retail execution gaps
- Build annual and quarterly shopper marketing plans aligned with business objectives, channel priorities, and customer plans
- Design and execute shopper programs across modern trade, general trade, hardware, office supply, and other physical retail channels
- Lead development of point-of-sale materials, merchandising solutions, promotional toolkits, display programs, and shopper communication assets
- Ensure shopper activations meet local market needs and align with brand guidelines and business priorities
- Partner with Sales and Key Account teams to customize programs for strategic customers and retail partners
- Work with Sales, Category, and Customer teams on selling stories and shopper activation plans for key accounts
- Support joint business planning with strategic customers using shopper insights, activation recommendations, and category growth opportunities
- Collaborate with commercial teams to improve in-store visibility, assortment, promotion effectiveness, display quality, and execution standards
- Use shopper data, sales performance, retail audit information, customer insights, and market intelligence to guide decisions
- Define and track KPIs including sell-out, conversion, basket size, display compliance, promotion effectiveness, and ROI
- Evaluate campaign effectiveness, capture learnings, recommend improvements, and provide performance updates
- Manage shopper marketing budgets and investment allocation across brands, channels, and customers
- Lead agency briefing, creative development, production, and execution timelines
- Ensure materials and activations are delivered on time, within budget, and in compliance with company standards
- Coordinate cross-functional project execution from planning through post-campaign evaluation
- Contribute to 3M’s Environmental Health and Safety culture
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field
- Significant experience in sales, shopper marketing, trade marketing, brand activation, category management, customer marketing, or commercial marketing, preferably within FMCG, consumer goods, retail, or related industries
- Strong understanding of the Philippine retail landscape, including modern trade, general trade, and key physical retail channels
- Demonstrated experience developing shopper programs that drive commercial outcomes
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Experience working with sales teams, key accounts, agencies, and cross-functional partners
- Strong analytical skills with the ability to convert data and insights into actionable plans
- Excellent communication, presentation, and stakeholder management skills
- Experience supporting consumer categories such as home care, stationery, DIY, household products, office supplies, hardware, or related categories
- Familiarity with category management principles, customer joint business planning, merchandising strategy, and retail execution
- Experience managing external creative, merchandising, or activation agencies
- Prior experience in a multinational company or matrix organization
- Employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement
Benefits
Comp & perks- Freedom to explore and encouragement of curiosity and creativity
- Opportunity to apply talent in bold ways that matter
- Diverse thinking and support for taking risks on new ideas