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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in B2B Marketing, Product Marketing, and Digital Marketing, with a focus on market research, customer insights, and demand generation. Proficient in analyzing marketing performance data and developing effective marketing materials and presentations.
Highest-signal resume keywords
B2B MarketingProduct MarketingMarket ResearchDigital MarketingData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchCustomer AnalysisCompetitive AssessmentValue Proposition DevelopmentProduct MessagingLifecycle SupportCampaign Performance AnalysisMarketing AutomationPresentation DevelopmentData Interpretation
Soft Skills
Effective CommunicationProject ManagementCollaborative MindsetAnalytical Skills
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointCRM PlatformsDigital Marketing Platforms
Industry Keywords
Demand GenerationCustomer EngagementBrand AwarenessEHS ImprovementGo-To-Market Execution
About the role
Key responsibilities & impact- Explore marketing within 3M’s Safety and Industrial Business Group
- Support portfolio/business marketing, product marketing, global marketing, commercial and demand generation marketing, or customer and market insights
- Conduct market research, customer analysis, and competitive assessments
- Support product marketing activities, including value proposition development, product messaging, lifecycle support, launch planning, and sales enablement materials
- Assist with new product launches by developing presentations, customer-facing content, positioning materials, and internal communications
- Analyze marketing, customer, product, and campaign performance data
- Support digital marketing and demand generation efforts, including email campaigns, website content updates, marketing automation, trade show support, content development, and campaign tracking
- Partner with marketing, sales, product management, R&D, finance, operations, and commercial teams on go-to-market execution
- Contribute to strategic projects that improve market understanding, brand awareness, customer engagement, revenue growth, and profitable growth across SIBG businesses
- Comply with corporate policies, procedures, and security standards
- Follow safety policies, identify hazards, and support continuous EHS improvement
Requirements
What you’ll need- Currently pursuing a bachelor’s degree or higher from an accredited institution
- Currently pursuing a bachelor’s degree in Marketing, Business, Communications, Data Analytics, Economics, Engineering, or a related field (additional qualification)
- Demonstrated interest in B2B marketing, product marketing, portfolio marketing, digital marketing, market research, customer insights, or demand generation
- Strong analytical skills, including interpreting data, identifying trends, summarizing insights, and making business recommendations
- Effective written and verbal communication skills
- Experience developing presentations, marketing materials, and clear business updates
- Experience with Microsoft Office tools, especially Excel and PowerPoint
- Exposure to marketing analytics, CRM, or digital marketing platforms is a plus
- Strong project management skills, including managing priorities and meeting deadlines
- Collaborative mindset and interest in working across marketing, sales, product management, finance, operations, and R&D
- Must be legally authorized to work in the country of employment without sponsorship for employment visa status
- May include up to 10% domestic travel
Benefits
Comp & perks- Housing and transportation stipend for eligible interns, in accordance with current policy
- Access to 3M well-being programs supporting physical and financial well-being
- Competitive pay and benefits benchmarking
- Full-time internship schedule for a 10–12 week assignment