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Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build the company's digital presence and turn it into a qualified pipeline
- Own day-to-day digital marketing and lead generation across the US and EMEA
- Implement AI workflow automation
- Build the brand through digital channels
- Own the company LinkedIn presence and grow an engaged following among security and engineering leaders
- Plan and publish a regular content calendar including blogs, case studies, short videos, social posts and newsletters
- Keep the website fresh, optimised for search and built to convert visitors into enquiries
- Support thought leadership from founders and technical experts
- Plan, run and optimise paid campaigns on LinkedIn, Google and relevant industry channels
- Build email nurture programmes that move prospects towards a sales conversation
- Organise webinars and support presence at selected trade events and conferences
- Run campaigns that cross-sell new products into the existing customer base
- Work with sales to define target accounts and personas, focusing on CISOs and security leadership
- Manage leads in Salesforce and HubSpot, ensuring clean handover and follow-up
- Report monthly on campaign performance, cost per lead and sourced pipeline value
- Manage the marketing budget and agency or freelance partners
- Report to the CEO and work closely with sales and leadership
Requirements
What you’ll need- A degree in marketing or communications or a related field
- Minimum 3 years' post-graduate experience in digital or B2B marketing
- Experience of strong brand building
- Strong native writing skills in English
- Ability to make technical topics clear and engaging
- Hands-on experience with a CRM or marketing automation tool such as HubSpot or Salesforce
- Strong skills with analytics
- Self-starter who is happy working remotely and owning results
- Experience in marketing B2B SaaS, ideally cybersecurity, developer tools or other technical products
- Knowledge of account-based marketing and enterprise sales cycles
- Experience with webinars, events and SEO
- Basic design or video skills, e.g. Canva or Figma
Benefits
Comp & perks- Stock options
- Health insurance
- Fully remote working
- Flexible hours
- Real ownership from day one
- The chance to launch a product into a new and fast-growing security category