Principal Competitive Intelligence Manager

6sense

. Own the win/loss program end to end, including interviews, coding, synthesis and readouts for product and executive leadership .

Posted 10/6/2026full-timeRemote • United StatesLead💰 $145,503 - $213,404 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence and product marketing within B2B SaaS, with a strong focus on win/loss analysis, primary research, and effective communication of insights to stakeholders. Proficient in developing competitive positioning and utilizing market analysis to inform strategic decisions.

Highest-signal resume keywords

Competitive IntelligenceWin/Loss AnalysisPrimary ResearchB2B SaaS ExpertiseMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Win/Loss Program DesignData SynthesisCompetitive PositioningEvidence-Based InsightsResearch Methodologies

Soft Skills

Strong Writing SkillsPresentation SkillsHandling Pushback

Tools & Technologies

KlueGongDovetailAI Tooling

Industry Keywords

B2B SaaSMartechRevTechSales IntelligenceABMIntent DataGTM IntelligenceRevenue Platforms

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Own the win/loss program end to end, including interviews, coding, synthesis and readouts for product and executive leadership
Develop competitive positioning and differentiation based on evidence
Conduct structural market analysis on buyer stack assembly, substitution, category convergence and future implications
Create field enablement for competitive situations, including battlecards, objection handling, trap-setting questions and talk tracks
Ensure competitive claims are sourced and supported
Monitor competitors and manage competitive intelligence tooling and field alerting
Provide input to roadmap, pricing and packaging, and analyst relations
Partner with pillar product marketing managers so competitive insight shapes positioning
Deliver a trusted win/loss program, evidence-based insights by competitor and segment, effective live-deal materials, and sourced competitive claims within the first 6–12 months

Requirements

What you’ll need

8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS
Hands-on win/loss experience, including designing the program, running interviews and coding results
Ability to run primary research and accurately represent what data supports
Strong synthesis and writing skills
Comfort presenting uncomfortable findings to product and executive audiences and handling pushback
Fluency with the B2B SaaS buyer, ideally in martech, RevTech, sales intelligence or data platforms
Working knowledge of AI and agentic tooling
Experience with competitive intelligence and research tooling such as Klue, Gong or Dovetail is nice to have
Analyst relations exposure with Gartner or Forrester is nice to have
Background in or adjacent to ABM, intent data, GTM intelligence or revenue platforms is nice to have
Experience building a competitive intelligence function is nice to have

Benefits

Comp & perks

Bonus program or commission plan may be included
Stock options if approved by 6sense’s board
Generous health insurance coverage
Life insurance
Disability insurance
401K employer matching program
Paid holidays
Self-care days
Paid time off (PTO)
Paid parental leave
Equipment and support for working and connecting with teams at home or in offices
Learning and development initiatives
Access to LinkedIn Learning
Quarterly wellness education sessions
Wellness days
ERG-hosted events