Growth Marketing Lead

82DASH

. Own customer seeding campaigns from brief through to launch, optimisation and reporting .

Posted 9/29/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing and customer acquisition, with a strong focus on campaign development, audience targeting, and conversion optimization. Capable of creating compelling content and strategies that drive consumer engagement and measurable growth.

Highest-signal resume keywords

Performance MarketingCustomer AcquisitionAudience TargetingCampaign DevelopmentConversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CACROASCreative TestingCampaign AnalysisContent CreationConsumer InsightAcquisition FunnelsB2C MarketingD2C MarketingCommunity Activation

Soft Skills

Clear CommunicationAnalytical ThinkingHands-On ApproachCreative ThinkingBias to Action

Industry Keywords

Performance Marketing CampaignsCustomer Seeding CampaignsIncentivized AcquisitionUGCCreator MarketingLoyalty ProgramsContent ChallengesCommercial ModelGo-To-Market StrategyHigh-Ownership Environment

About the role

Key responsibilities & impact

Own customer seeding campaigns from brief through to launch, optimisation and reporting
Plan and run performance marketing campaigns across paid social and other acquisition channels
Develop campaign concepts that encourage target customers to participate, create content and trial products
Work directly with brands to define target audiences, incentives, campaign objectives and success metrics
Build campaigns that combine acquisition, content creation, consumer insight and product trial
Own audience targeting, media spend, creative testing and CAC performance
Develop compelling content challenges, offers and activation mechanics that drive participation
Work across new-customer acquisition and existing-customer content activation campaigns
Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption
Turn successful campaigns into repeatable playbooks across brands and verticals
Work closely with the product team to improve 82DASH based on real campaign needs
Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

Requirements

What you’ll need

Experience in performance marketing, customer acquisition or consumer growth
Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager
Strong understanding of paid social, audience targeting, creative testing and acquisition funnels
Ability to balance performance marketing with strong brand and creative thinking
Experience developing campaigns that move consumers from awareness through to action
Strong understanding of CAC, conversion rates, ROAS and broader growth metrics
Experience working with B2C, D2C or consumer brands
Comfortable developing campaign ideas, offers, incentives and creative briefs
Experience with UGC, creator marketing, customer content or community activation is a strong plus
Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus
Comfortable working directly with founders and senior marketing teams
Commercially minded, analytical and highly hands-on
Clear, practical communicator with a bias to action
Comfortable in an early-stage, high-ownership environment

Benefits

Comp & perks

Lead and define a new service line from an early stage
Work directly with founders across product, growth and GTM
Own campaigns across performance marketing, brand, acquisition and customer activation
Experiment with a model that combines customer acquisition with content and participation
Turn successful campaigns into a repeatable growth playbook
Influence both the service model and the underlying 82DASH product
High ownership across strategy, revenue, campaign performance and product direction
Be part of an early-stage company and help define the category