82DASH

Growth Marketing

• Own customer seeding campaigns from brief through to launch, optimisation and reporting
• Plan and run performance marketing campaigns across paid social and other acquisition channels
• Develop campaign concepts that encourage target customers to participate, create content and trial products
• Work directly with brands to define target audiences, incentives, campaign objectives and success metrics
• Build campaigns that combine acquisition, content creation, consumer insight and product trial
• Own audience targeting, media spend, creative testing and CAC performance
• Develop compelling content challenges, offers and activation mechanics that drive participation
• Work across new-customer acquisition and existing-customer content activation campaigns
• Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption
• Turn successful campaigns into repeatable playbooks across brands and verticals
• Work closely with the product team to improve 82DASH based on real campaign needs
• Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

Growth Marketing Lead