Director, Channel & Field Marketing

8x8

. Own the North America partner and field marketing strategy, annual plan, and budget .

Posted 10/22/2026full-timeRemote • United StatesLead💰 $173,200 - $259,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner and field marketing strategy, with a strong focus on managing budgets, leading teams, and executing successful marketing programs. Proficient in leveraging data insights and collaboration tools to drive demand and revenue growth in the telecommunications industry.

Highest-signal resume keywords

Partner Marketing StrategyEvent Program ManagementBudget OwnershipSalesforce ProficiencyTelecommunications Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingField MarketingMDF ManagementROI AnalysisData Insight ExtractionEvent Sponsorship NegotiationIntegrated CampaignsAccount-Based ProgramsPipeline Growth StrategiesTeam Leadership

Soft Skills

Excellent CommunicationInfluence SkillsStrategic ThinkingPositive MindsetStrong Work Ethic

Tools & Technologies

SalesforceMarketoGoogle WorkspaceMicrosoft OfficePartnerXchange Portal

Industry Keywords

TelecommunicationsTechnology Solution DistributorsAgentsResellersManaged Service ProvidersSystem IntegratorsEnterprise Sales CyclesBuyer's JourneyChannel Business ModelTradeshows

About the role

Key responsibilities & impact

Own the North America partner and field marketing strategy, annual plan, and budget
Lead and develop channel marketing managers, field marketing managers, and contractors
Build and manage relationships with strategic partners, including TSDs, agents, resellers, and system integrators
Create joint marketing plans that drive demand and incremental revenue
Drive programs to recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners
Own strategy and execution for major North America industry tradeshows and conferences
Manage event selection, sponsorship negotiation, budgets, booth and meeting strategy, speaking opportunities, promotion, and follow-up
Set event ROI goals and measure pipeline, bookings, and cost per opportunity
Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs
Manage the market development funds (MDF) program and planning process
Align activation plans with channel sales, field sales, and BDR leaders
Coordinate with demand generation, content, product marketing, and brand teams on consistent messaging
Run partner enablement and communication through campaign toolkits, the PartnerXchange portal, webinars, and partner meetings
Report performance, budget, and ROI to marketing and executive leadership
Use AI-enabled tools to improve efficiency, insight, and collaboration

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
7+ years in partner, channel, or field marketing, including experience leading a team
Proven results running tradeshow and event programs at scale, including major industry events and sponsorships
Experience in the telecommunications industry
Direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue
Experience working with agents, resellers, and MSP or SI partners
Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model
Strong financial skills, including budget ownership, MDF management, and ROI analysis
Ability to draw insight from complex marketing data
Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office
Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners
Strategic, positive, and energetic, with a fail-fast mindset and a strong work ethic
Ability to travel up to 30% for tradeshows, partner meetings, and field events
For US jobs, participation in the E-Verify program applies

Benefits

Comp & perks

Discretionary merit increases
Bonus and/or stock eligibility for certain roles
Sales variable compensation incentives for eligible roles
Equal employment opportunities
Reasonable accommodation for individuals with disabilities