National Account Manager, Home Care

A Place for Mom

. Own the full enterprise sales cycle with franchise organizations and other multi-location operators, from prospecting and securing executive access through negotiation and close .

Posted 11/12/2026full-timeRemote • United StatesSeniorLead💰 $122,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise sales cycle management, strategic account planning, and consultative selling within multi-location and franchise environments. Proven ability to build relationships with C-suite executives and drive revenue growth through data-driven insights and effective negotiation.

Highest-signal resume keywords

Enterprise Sales Cycle ManagementConsultative SellingStrategic Account PlanningCross-Functional Team LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Sales ExperienceNegotiation SkillsPresentation SkillsAnalytical SkillsFinancial Acumen

Soft Skills

Relationship ManagementExecutive PresenceOrganizational SkillsSelf-Directed Work EthicInfluencing Skills

Tools & Technologies

CRM SystemsReporting Systems

Industry Keywords

Home CareSenior CareHealthcare ServicesFranchise SalesCorporate Sales

About the role

Key responsibilities & impact

Own the full enterprise sales cycle with franchise organizations and other multi-location operators, from prospecting and securing executive access through negotiation and close
Build tailored APFM value stories grounded in account business models, growth priorities, and location-level performance data
Develop and execute strategic enterprise account plans to win corporate orders, drive revenue growth, and achieve corporate sales objectives
Build relationships with C-suite executives, corporate leadership, franchise business coaches, and senior decision-makers
Expand existing relationships and translate agency engagement into corporate orders
Drive enterprise-wide adoption across eligible franchise locations, affiliated agencies, and corporate-owned networks
Grow referral volume and network capacity by increasing participating agencies and engagement within existing accounts
Partner with Home Care Acquisition Managers to align grassroots sales with corporate priorities and increase local adoption
Guide Customer Success Managers on agency-level enablement and the HCAM-to-CSM handoff at go-live
Develop executive-level presentations and business reviews communicating program performance and growth opportunities
Monitor account performance, agency participation, network capacity, referral trends, and sales pipeline progression
Establish measurable account goals and hold cross-functional partners accountable for execution, retention, and incremental business
Maintain accurate account plans, forecasts, pipeline reporting, and performance metrics in CRM and reporting systems
Represent APFM in executive meetings, industry events, and strategic partnership discussions

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field required
Minimum of 7 years of B2B sales experience, with a proven track record of achieving and exceeding revenue targets
Demonstrated success in consultative selling, closing enterprise deals, strategic business development, and navigating complex sales cycles
Experience selling through franchise or multi-location/channel structures, winning corporate-level commitments that drive adoption across individually owned locations
Strong executive presence, with the ability to build credibility and influence senior executives, corporate decision-makers, franchise leadership, and other key stakeholders
Experience managing cross-functional teams, including sales and customer success partners, and driving results through influence and collaboration without direct authority
Proven ability to turn data into clear, compelling insights that uncover growth opportunities, influence decisions, and build the case for investment
Strong analytical, financial, negotiation, presentation, and relationship-management skills
Experience in home care, senior care, or a related healthcare services industry preferred
Highly organized and self-directed, with the ability to manage multiple strategic accounts, prioritize opportunities, and execute against ambitious growth objectives
Willingness to travel as needed; estimated 25% travel
Authorization to work in the US
Use of E-Verify for newly hired employees

Benefits

Comp & perks

401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Bonus: $82,075 variable compensation