Brand Strategy Manager

AAA Club Alliance

. Define, evolve, and operationalize AAA’s brand strategy to drive clarity, differentiation, and long-term brand health .

Posted 9/15/2026full-timeWilmington • Ohio • United StatesMid-LevelSenior💰 $76,195 - $118,921 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, including brand architecture, audience segmentation, and communication strategy, while leveraging research and analytical skills to drive brand health and differentiation. Proven ability to collaborate with cross-functional teams and agency partners to translate brand insights into actionable strategies.

Highest-signal resume keywords

Brand Strategy DevelopmentAudience Segmentation ModelsBrand Architecture FrameworksCommunication StrategyMarket Research Methods

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ArchitectureSegmentationPositioningCommunication StrategyBrand AuditsConsumer Insights AnalysisCompetitive AnalysisData SynthesisStrategic RecommendationsBrand Health Metrics

Soft Skills

Excellent CommunicationFacilitation SkillsInfluencing StakeholdersCustomer-First MindsetAdaptability in Ambiguity

Tools & Technologies

AI-Assisted ToolsResearch Synthesis Tools

Industry Keywords

Brand StrategyMarketingConsumer BehaviorBrand DifferentiationCultural Shifts

About the role

Key responsibilities & impact

Define, evolve, and operationalize AAA’s brand strategy to drive clarity, differentiation, and long-term brand health
Lead brand architecture development across AAA’s membership, insurance, travel, and automotive services portfolios
Define relationships among AAA products, services, sub-brands, and the master brand
Own audience segmentation and target audience development using demographic, psychographic, behavioral, and attitudinal data
Develop and maintain brand positioning, value propositions, and differentiation strategies
Build and manage communication matrices mapping messages to audiences, channels, and campaign contexts
Design and execute brand audits and translate findings into improvement recommendations
Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis
Monitor brand trends, cultural shifts, and evolving consumer preferences
Translate brand strategy into strategic briefs, messaging territories, and narrative frameworks
Establish and evolve brand identity and voice frameworks
Partner with Marketing Strategy, Creative, Content leadership, and external agencies
Provide strategic direction, positioning guardrails, and feedback to agency partners
Identify cross-business brand storytelling opportunities
Contribute research and insights to marketing planning, prioritization, and investment decisions
Apply AI-assisted tools to support research synthesis, persona development, and messaging exploration
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience will be considered
6 years of experience in brand strategy
Track record of leading positioning, segmentation, brand architecture, and communication strategy work
Experience developing brand architecture frameworks
Experience developing communication matrices
Hands-on experience conducting brand audits and translating findings into strategic recommendations
Agency-side or brand consultancy experience strongly preferred; in-house brand strategy experience at organizations with rigorous strategic practices also considered
Ability to develop audience segmentation models and target audience frameworks grounded in research, data, and behavioral insight
Fluency in primary and secondary market research methods, consumer insights analysis, and competitive landscape assessment
Expertise in brand architecture, segmentation, positioning, and communication strategy
Strong research and analytical abilities
Ability to synthesize consumer data, brand health metrics, and market trends into strategic recommendations
Ability to identify actionable opportunities for improving brand consistency, perception, and differentiation
Knowledge of brand trends, cultural shifts, and evolving consumer behavior
Excellent communication and facilitation skills
Ability to influence senior stakeholders and cross-functional peers without direct authority
Ability to operate comfortably in ambiguity and evolving environments
Customer-first mindset with a long-term orientation toward brand health, relevance, and differentiation
Ability to work in a matrixed organization alongside agency partners and cross-functional marketing leadership

Benefits

Comp & perks

Annual Bonus Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
Generous accrued paid time off + 8 paid holidays
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Complimentary AAA Membership
Health & Wellness Program
Health Concierge Service
Life Insurance
Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Continual learning reimbursement up to $5,250 per year