Brand Strategy Manager

AAA

. Define, evolve, and operationalize AAA’s brand strategy .

Posted 10/22/2026full-timeWilmington • Ohio • United StatesMid-LevelSenior💰 $76,195 - $118,921 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development, audience segmentation, and communication matrix creation, with a strong focus on translating consumer insights into actionable brand positioning and differentiation strategies.

Highest-signal resume keywords

Brand Strategy DevelopmentAudience Segmentation ModelsBrand Architecture FrameworksCommunication StrategyMarket Research Methods

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand AuditsConsumer Insights AnalysisCompetitive AnalysisBrand Health MetricsStrategic RecommendationsMessaging FrameworksValue PropositionsDifferentiation StrategiesBrand Identity Development

Soft Skills

Excellent Communication SkillsInfluencing Senior StakeholdersFacilitation SkillsCustomer-First MindsetAbility to Operate in Ambiguity

Tools & Technologies

AI-Assisted ToolsResearch Synthesis Tools

Industry Keywords

Brand ArchitectureSegmentationPositioningCommunication StrategyConsumer BehaviorCultural ShiftsMarketing StrategyAgency ExperienceCross-Functional CollaborationMatrixed Organization

About the role

Key responsibilities & impact

Define, evolve, and operationalize AAA’s brand strategy
Lead brand architecture development across AAA’s membership, insurance, travel, and automotive services portfolio
Define relationships among products, services, sub-brands, and the master brand
Own audience segmentation and target audience development
Develop and maintain brand positioning, value propositions, and differentiation strategies
Build and manage communication matrices mapping messages to audiences, channels, and campaign contexts
Design and execute brand audits and translate findings into improvement recommendations
Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis
Monitor brand trends, cultural shifts, and consumer preferences
Translate brand strategy into strategic briefs, messaging territories, and narrative frameworks
Establish and evolve brand identity and voice frameworks
Partner with Marketing Strategy, Creative, and Content leadership
Provide strategic direction and feedback to external agencies
Identify cross-business brand storytelling opportunities
Contribute research and insights to brand performance, planning, prioritization, and investment discussions
Apply AI-assisted tools to research synthesis, persona development, and messaging exploration
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience
6 years of experience in brand strategy
Track record of leading positioning, segmentation, brand architecture, and communication strategy work
Experience developing brand architecture frameworks
Strong background developing communication matrices
Hands-on experience conducting brand audits and translating findings into strategic recommendations
Agency-side or brand consultancy experience strongly preferred; in-house brand strategy experience at organizations with rigorous strategic practices also considered
Ability to develop audience segmentation models and target audience frameworks grounded in research, data, and behavioral insight
Fluency in primary and secondary market research methods, consumer insights analysis, and competitive landscape assessment
Deep expertise in brand architecture, segmentation, positioning, and communication strategy
Ability to synthesize consumer data, brand health metrics, and market trends into strategic recommendations
Ability to conduct brand audits and identify actionable improvement opportunities
Knowledge of brand trends, cultural shifts, and evolving consumer behavior
Excellent communication and facilitation skills
Ability to influence senior stakeholders and cross-functional peers without direct authority
Ability to operate in ambiguity and evolving environments
Customer-first mindset with a long-term orientation toward brand health, relevance, and differentiation
Comfortable working in a matrixed organization alongside agency partners and cross-functional marketing leadership

Benefits

Comp & perks

Annual Bonus Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
Generous accrued paid time off + 8 paid holidays
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer and company-sponsored volunteer events throughout the year
Complimentary AAA Membership
Health & Wellness Program
Health Concierge Service
Life Insurance
Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Continual learning reimbursement up to $5,250 per year