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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and optimizing customer-focused content across various digital channels while ensuring compliance with brand and legal standards. Proficient in utilizing AI-enabled tools and content management systems to enhance content performance and personalization.
Highest-signal resume keywords
CopywritingContent Management SystemsSEO PrinciplesAI-Enabled Writing ToolsDigital Consumer Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent WritingEditingFact-CheckingContent OptimizationMetadata ManagementStructured ContentContent OperationsPersonalizationDigital Workflows
Soft Skills
Attention to DetailResearch SkillsSynthesis of InformationTime ManagementCollaboration
Tools & Technologies
AEMDAMContent HubAdobe Creative CloudMicrosoft 365 CopilotAdobe ExpressAnalytics ToolsAI-Enabled Tools
Industry Keywords
Integrated MarketingFinancial ServicesRegulated IndustryDigital MediaCustomer Journeys
Tech Stack
Tools & technologiesAEMCloud
About the role
Key responsibilities & impact- Create, edit and optimize customer-focused, on-brand content across ACG products, services and digital channels
- Develop clear, reusable and channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications and emerging digital experiences
- Translate marketing, content, channel and audience strategies into accurate, compelling and compliant copy
- Support campaign and editorial planning by identifying content themes, audience needs and opportunities for modular, reusable and personalized content
- Partner with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal and compliance teams
- Develop modular content components and variants, including headlines, value propositions, body copy, calls to action, disclosures and metadata
- Use approved AI-enabled tools to brainstorm, draft, summarize, transform and optimize content, with human editorial review
- Use approved creative tools to adapt copy within templates and develop simple on-brand variations
- Create, update, tag and manage copy in AEM, DAM, Content Hub and related content management platforms
- Apply SEO, AEO and GEO principles and use performance, search, audience and channel insights to improve content
- Monitor evolving content, AI, personalization, search and digital experience practices and recommend improvements
- Maintain accuracy, accessibility, brand consistency, legal and compliance standards
Requirements
What you’ll need- College-level coursework in Communications, Journalism, Marketing, English, Digital Media or a related field, or equivalent experience
- Three to five years of experience in copywriting, content writing, editing or digital content development
- Experience researching, fact-checking and developing content for web, email, social, paid media, lifecycle communications and other digital experiences
- Experience with content management systems or digital workflows, including structured content, metadata, versioning and approvals
- Experience using AI-enabled writing or productivity tools
- Understanding of digital consumer experiences, customer journeys, content performance and copy optimization
- Ability to research, synthesize and validate information from credible sources
- Ability to apply brand, editorial, accessibility, privacy, legal, compliance and responsible AI standards
- Exceptional writing, editing, proofreading and fact-checking skills
- Working knowledge of Microsoft 365 Copilot, Adobe Express, Adobe Creative Cloud, AEM, DAM and comparable tools
- Applied knowledge of prompting, AI output evaluation, source validation, content refinement and responsible AI practices
- Understanding of modular and structured content, taxonomy, metadata, variants, version control and lifecycle management
- Working knowledge of digital and social channels, publishing workflows and analytics tools
- Working knowledge of SEO and emerging AEO/GEO practices
- Understanding of integrated marketing, financial services, insurance, travel or regulated product review requirements
- Ability to manage multiple priorities and deadlines with strong attention to detail
- Bachelor's degree in Journalism, Public Relations, Communications, Marketing, English, Digital Media or a related field preferred
- Hands-on experience with AEM, DAM, Content Hub, Adobe Express, Microsoft 365 Copilot or comparable platforms preferred
- Experience with personalization, content variants, structured content, content operations, DAM or content supply chain work preferred
- Experience in a regulated industry or large, matrixed enterprise preferred
- Must consent to a background and drug screen if offered employment
Benefits
Comp & perks- Annual bonus potential based on performance
- Medical plans with multiple coverage options, including HSA eligibility
- Prescription drug coverage
- Dental and vision benefits
- Employee Assistance Program
- Company-paid basic life insurance
- Optional supplemental life insurance and dependent coverage
- Short-term and long-term disability coverage
- Critical illness, accident, and pet insurance options
- 401(k) plan with 50% company match on employee contributions up to 6% of pay
- Additional company contribution of 4% of pay each pay day; 100% vested after three years of service
- Health Savings Account and Flexible Spending Account options
- Accrual-based Paid Time Off, increasing with tenure
- Up to 12 PTO days annually for full-time new employees
- 10 company-paid holidays annually for full-time employees
- 1 mental health day, 2 floating holidays and 1 volunteer day for full-time employees
- Paid parental, bereavement, jury duty and military leave
- Tuition assistance up to $5,250 annually; 80% covered by ACG
- Professional certification support with 100% reimbursement for eligible programs
- Career development and advancement opportunities
- Complimentary AAA membership with roadside assistance and travel discounts
- Adoption assistance program
- Remote work from a home office for day-to-day operations, subject to the ACG Flex Work policy
