Manager, Marketing Performance

AAA

. Lead measurement, the performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel .

Posted 11/11/2026full-timeRemote • United StatesSeniorLead💰 $107,827 - $155,740 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading marketing analytics and performance management, with a strong focus on optimizing media portfolios and translating complex data insights into actionable strategies. Proven ability to manage teams and drive cross-channel campaign effectiveness while adapting to evolving privacy and technology landscapes.

Highest-signal resume keywords

Marketing AnalyticsMedia MeasurementLeadership ExperienceData Visualization ToolsMedia Mix Modeling

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance ManagementIncrementality TestingMulti-Touch AttributionFirst-Party Data StrategiesKPI DefinitionPerformance Analytics FrameworkDigital AnalyticsStatistical AnalysisSQLData Synthesis

Soft Skills

Strategic LeadershipCross-Functional PartnershipCommunicationProblem-SolvingTalent Development

Tools & Technologies

Google AnalyticsAdobe AnalyticsTableauPower BI

Industry Keywords

Media Portfolio OptimizationCustomer Lifetime ValueReturn on Ad Spend (ROAS)Campaign StrategySales RoutingBudget Allocation

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead measurement, the performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel
Lead analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value
Define KPIs and cross-channel strategies spanning brand awareness through conversion
Translate performance, modeling, and attribution insights into clear recommendations for leadership and Finance
Align business and functional leaders on campaign strategy, sales routing, and budget allocation
Advance attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes
Directly supervise campaign analysts and performance reporting specialists
Provide team leadership, coaching, development, performance management, and delivery of marketing performance insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field
Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment
Five or more years of leadership or management experience leading campaign analytics or performance teams
Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels
Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies
Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI
Familiarity with SQL and data clean room environments
Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations
Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills
Must consent to a background and drug screen if offered employment

Benefits

Comp & perks

Annual bonus potential based on performance
Medical plans with multiple coverage options, including HSA eligibility
Prescription drug coverage
Dental and vision benefits
Employee Assistance Program
Company-paid basic life insurance
Optional supplemental life insurance and dependent coverage
Short-term and long-term disability coverage
Critical illness, accident, and pet insurance options
401(k) plan with company match and additional company contribution
Health Savings Account (HSA) and Flexible Spending Accounts (FSA)
Paid Time Off (PTO), increasing with tenure
10 company-paid holidays annually for full-time employees
Mental health day, floating holidays, and volunteer day
Paid parental, bereavement, jury duty, and military leave
Tuition assistance up to $5,250 annually
Professional certification support with 100% reimbursement for eligible programs
Career development and advancement opportunities
Complimentary AAA membership with roadside assistance and travel discounts
Adoption assistance program
Remote work from a home office for day-to-day operations, with occasional travel as specified by leadership