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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in overseeing marketing production across direct mail, digital, and telemarketing channels while effectively managing budgets and analyzing campaign performance to drive member growth. Proven ability to collaborate with cross-functional teams and external vendors to enhance communication strategies and achieve organizational objectives.
Highest-signal resume keywords
Bachelor's Degree In MarketingProject Management PrinciplesBudgeting And ForecastingLeadership SkillsROI Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisMarketing Strategy DevelopmentMember Growth StrategiesCost-Effective CommunicationFinancial Assumptions
Soft Skills
Cross-Functional Team CollaborationIndependent Work EthicPrioritization SkillsMotivational Leadership
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookMicrosoft Access
Industry Keywords
Direct Mail MarketingDigital MarketingTelemarketingMember CommunicationsBrand Consistency
About the role
Key responsibilities & impact- Oversee production for direct mail, digital, and telemarketing marketing efforts
- Collaborate with internal marketing/support teams and vendors to produce cost-effective member communications
- Track, monitor, and analyze results for marketing programs
- Use campaign results to continually improve performance and achieve key objectives
- Prepare internal communications for AAA personnel regarding member and vendor questions
- Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative across platforms
- Ensure marketing campaigns are executed on time and within budget
- Execute strategies to achieve incremental member growth across membership categories
- Create an annual marketing plan and budget with management
- Track actual results against forecasts and recommend improvements
- Collaborate with third-party telemarketing vendors to maximize performance and achieve renewal goals
- Partner with Corporate Marketing, Consumer and Market Research, and third parties to improve communications, renewal rates, member growth, and brand consistency
Requirements
What you’ll need- Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field, or the equivalent combination of education and experience
- Clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance
- Knowledge and application of project management principles
- Ability to set priorities, apply resources, and meet deadlines
- Leadership skills to motivate cross-functional teams and produce results
- Proven ability to drive change through development and selling of concepts and proposals to all levels, including senior management
- Ability to work independently with minimal supervision
- Solid understanding of budgeting, forecasting, and expense management principles
- Excellent skills analyzing financial information, forecasting trends, and conducting ROI analysis
- Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Access
Benefits
Comp & perks- Annual Bonus Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- Generous accrued paid time off
- 8 paid holidays
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer
- Company-sponsored volunteer events throughout the year
- Free AAA Premier Membership
- Health & Wellness Program
- Health Concierge Service
- Life Insurance
- Short Term/Long Term Disability
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities
- 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year