Retention and Engagement Manager

AAA

. Lead development and execution of member engagement initiatives across email, web, mobile app, and account channels .

Posted 10/26/2026full-timeWilmington • Ohio • United StatesSeniorLead💰 $69,370 - $106,111 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retention and lifecycle marketing strategies, leveraging data and insights to drive member engagement and improve renewal rates. Proven ability to lead complex, cross-functional initiatives and translate performance metrics into actionable strategies.

Highest-signal resume keywords

Retention MarketingLifecycle MarketingData-Driven Decision MakingCross-Functional LeadershipSegmentation Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Member Engagement InitiativesPredictive AnalyticsMarketing AutomationData VisualizationPersonalization FrameworksSegmentation TechniquesProject ManagementReporting FrameworksCustomer Experience StrategyLoyalty Programs

Soft Skills

Excellent CommunicationInfluencing SkillsStorytelling AbilityAccountability DriveCollaboration

Tools & Technologies

CRM PlatformsExperimentation PlatformsAnalytics ToolsDigital Product ConceptsMobile App Development

Industry Keywords

Membership OrganizationsSubscription ModelsLoyalty ProgramsEngagement MetricsRetention Strategies

About the role

Key responsibilities & impact

Lead development and execution of member engagement initiatives across email, web, mobile app, and account channels
Drive adoption and utilization of Member Value Scorecard and related benefit programs
Partner with Marketing, Digital Product, and Data teams to operationalize segmentation and Next Best Action strategies
Design and execute segmented retention strategies to improve engagement, support on-time payments, and increase renewal rates
Use data, behavioral insights, and predictive signals to identify and prioritize opportunities to reduce churn and deepen engagement
Lead test-and-learn initiatives focused on personalization, targeting, and value messaging
Design and evolve loyalty and recognition frameworks
Integrate rewards and value reinforcement into key moments in the member journey
Monitor industry trends in loyalty and subscription models
Manage multiple concurrent initiatives across Membership, Marketing, Digital Product, Data Science, Operations, and Technology teams
Lead complex projects, programs, and large-scale cross-functional initiatives in a matrixed environment
Build and maintain reporting frameworks for engagement, retention, and value utilization metrics
Translate performance into actionable recommendations for leadership
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Strategy, or related field
8+ years of experience in retention, lifecycle marketing, strategy, customer experience or related roles
Experience in membership, subscription, or loyalty-driven organizations
Experience with marketing automation, CRM, analytics, data visualization, or experimentation platforms is preferred
Experience leading complex, cross-functional initiatives at scale
Experience working with segmentation, personalization, and value reinforcement frameworks
Experience leveraging data and reporting to inform strategic decision making and priorities
Strong understanding of personalization, segmentation, and lifecycle marketing strategies
Proven success leading and managing complex projects, programs, and large-scale initiatives
Ability to influence cross-functional partners, clarify decision rights, and drive accountability without direct reporting authority
Ability to translate data and member insights into executable strategies with measurable impact
Familiarity with digital product and user experience concepts, including web and mobile initiatives
Excellent communication and storytelling skills
Must be able to work in a hybrid schedule with 3 days on-site weekly

Benefits

Comp & perks

Annual Bonus Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
Generous accrued paid time off + 8 paid holidays
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer
Company-sponsored volunteer events throughout the year
Complimentary AAA Membership
Health & Wellness Program
Health Concierge Service
Life Insurance
Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Continual learning reimbursement up to $5,250 per year