Senior Manager, Social Media

AAA

. Define and evolve enterprise-wide social media strategy across all channels .

Posted 9/22/2026full-timeUnited StatesSenior💰 $101,691 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in enterprise-level social media strategy, including channel portfolio management, influencer governance, and performance measurement. Proficient in leveraging AI-enabled tools and analytics to drive audience engagement and optimize content workflows.

Highest-signal resume keywords

Enterprise Social Media StrategyInfluencer GovernanceAI-Enabled Content WorkflowsSalesforce Marketing CloudSocial Listening and Performance Measurement

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyContent StrategyChannel-Level StrategyData-Informed Decision MakingPerformance Measurement FrameworksSocial Media GovernanceAudience Engagement PlansKPI FrameworksSentiment AnalysisIntegrated Marketing Ecosystems

Soft Skills

Clear CommunicationStrategic StorytellingCross-Functional LeadershipCollaborationCoaching

Tools & Technologies

SprinklrSalesforce Marketing CloudSocial Listening PlatformsAnalytics DashboardsAutomation Tools

Industry Keywords

Brand Safety StandardsAgency ManagementInfluencer ProgramsContent Supply Chain OptimizationEmerging Platforms

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and evolve enterprise-wide social media strategy across all channels
Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks
Guide expansion into emerging platforms and align social initiatives with brand and integrated marketing priorities
Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives
Participate in after-hours social monitoring and escalation management when necessary
Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety
Translate social performance insights into business recommendations and optimization strategies
Ensure compliance with enterprise social policies, moderation standards, and operational guidelines
Partner with analytics and paid media teams on cross-channel measurement and performance optimization
Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization
Oversee social listening platforms, dashboards, analytics, and reporting frameworks
Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment
Ensure responsible and effective use of AI and automation across the social ecosystem
Own enterprise influencer and creator strategy
Lead the transition of influencer programs in-house
Establish influencer governance, KPIs, agency standards, and performance evaluation processes
Evaluate influencer, creator, and agency partner effectiveness
Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution
Lead and influence cross-functional stakeholders across a highly matrixed organization
Foster innovation, accountability, collaboration, and continuous improvement
Provide links to social media accounts, campaigns, or content initiatives led, with portfolios and case studies encouraged

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience
7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand
Demonstrated experience defining channel-level strategy across multiple social platforms
Experience managing and influencing agency partners
Working knowledge of Sprinklr, including publishing, listening, and reporting
Understanding of Salesforce Marketing Cloud and lifecycle marketing
Experience leveraging AI-enabled tools and modern content workflows
Enterprise social media strategy and channel portfolio management
Social media governance, accreditation, and brand safety standards
AI-enabled content workflows and automation tools
Social listening, sentiment analysis, and performance measurement frameworks
Integrated marketing ecosystems and cross-channel measurement
Strategic and systems thinking across complex organizations
Advanced understanding of social platforms, trends, and audience behavior
Data-informed decision making and insight translation
Cross-functional leadership and executive stakeholder influence
Agency, influencer, and partner management
Clear communication and strategic storytelling
Willingness and ability to work irregular hours, including weekends, holidays, and community events
Consent to a background and drug screen if offered employment
Regular and reliable attendance

Benefits

Comp & perks

Medical plans with multiple coverage options, including HSA eligibility
Prescription drug coverage
Dental and vision benefits
Employee Assistance Program
Company-paid basic life insurance
Optional supplemental life insurance and dependent coverage
Short-term and long-term disability coverage
Critical illness, accident, and pet insurance options
401(k) plan with company match and additional company contribution
Health Savings Account (HSA) and Flexible Spending Accounts (FSA)
Paid Time Off (PTO)
10 company-paid holidays annually for full-time employees
1 mental health day, 2 floating holidays, and 1 volunteer day
Paid parental, bereavement, jury duty, and military leave
Tuition assistance up to $5,250 annually
Professional certification support with 100% reimbursement for eligible programs
Career development and advancement opportunities
Complimentary AAA membership with roadside assistance and travel discounts
Adoption assistance program
Remote workspace option when not within 30 miles of the AOB