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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Creative Strategy and Performance Marketing, with a strong focus on developing high-performance ads for Meta platforms. Proficient in analyzing performance metrics and deriving insights to enhance creative effectiveness.
Highest-signal resume keywords
Creative StrategyPerformance MarketingMeta AdsAnalytical Understanding of Ads ManagerFluent in German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
High-Performance Concepts DevelopmentBrief and Script WritingData AnalysisConversion-Focused CopywritingMarket and Competitor Analysis
Soft Skills
Proactive ApproachCollaboration
Tools & Technologies
Ads Manager
Industry Keywords
Paid SocialE-CommerceMeta AlgorithmPerformance MetricsUGC
About the role
Key responsibilities & impact- Develop high-performance concepts for Meta Ads (Facebook and Instagram)
- Write briefs and scripts for UGC, motion design, and static assets for the design team and external content creators
- Develop compelling hooks and storytelling concepts
- Analyze hook rate, hold rate, CTR, and ROAS
- Derive insights from performance data and develop new winning creatives
- Conduct ongoing market and competitor analysis
- Identify and adapt trends on Meta and TikTok
- Collaborate with the team to align creative development with media buying
Requirements
What you’ll need- 2–3 years of relevant professional experience in Creative Strategy, Paid Social, or Performance Marketing
- Ideally, experience at an agency or within an in-house e-commerce team
- Understanding of the Meta algorithm and platform best practices
- Understanding of what makes a strong ad and how to connect brand and performance
- Analytical understanding of Ads Manager data and performance metrics
- Proactive, self-directed approach to work
- Fluent written and spoken German
- Strong instinct for precise, conversion-focused copy
- Applications are welcome with a portfolio or examples of creatives you have managed
Benefits
Comp & perks- Hybrid work in a modern office in the heart of Cologne, directly at Mediapark
- Rooftop terrace, espresso machine, and draft beer tap
- MacBook and high-quality work equipment
- Flexible working hours
- Work-from-home options
- Urban Sports Club membership
- Space for creative ideas and personal development
- Friendly working environment and flat hierarchies
- Team events
- Dogs are welcome in the office