AAADS

Creative Strategist

• Develop high-performance concepts for Meta Ads (Facebook and Instagram)
• Write briefs and scripts for UGC, motion design, and static assets for the design team and external content creators
• Develop compelling hooks and storytelling concepts
• Analyze hook rate, hold rate, CTR, and ROAS
• Derive insights from performance data and develop new winning creatives
• Conduct ongoing market and competitor analysis
• Identify and adapt trends on Meta and TikTok
• Collaborate with the team to align creative development with media buying

Creative Strategist, Social Advertising