IAQ Sales Leader

AAF International (American Air Filter)

. Execute annual UK sales goals and objectives for Environmental Products (IAQ) equipment and aftermarket businesses .

Posted 10/22/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing sales strategies for Environmental Products, with a strong focus on developing new markets and managing customer relationships. Proficient in utilizing Salesforce for pipeline management and possesses a solid understanding of negotiation and compliance within commercial environments.

Highest-signal resume keywords

Sales ManagementMarket DevelopmentSalesforce ProficiencyNegotiation SkillsCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionMarket AnalysisQuotations ManagementProduct SellingCRM ManagementNegotiationSales Pipeline ManagementIndustrial Product SalesTechnical Sales SupportChannel Management

Soft Skills

Interpersonal SkillsAttention to DetailOrganizational SkillsFlexibilityCommunication Skills

Tools & Technologies

SalesforceMS OfficeHRISSAPAutoCAD

Certifications & Qualifications

Sales QualificationSite-Related QualificationsAutoCAD Certification

Industry Keywords

Environmental ProductsIndustrial DistributionDust CollectionFiltrationManufacturing EnvironmentCommercial Business ExperienceHigh-Value-Added Product SellingInternational SalesOEM SalesReseller Management

About the role

Key responsibilities & impact

Execute annual UK sales goals and objectives for Environmental Products (IAQ) equipment and aftermarket businesses
Sell through agents, resellers, OEMs, and end users to achieve profitable routes to market
Manage sales activities for the assigned region in line with AAF's growth plan
Identify new product uses and markets and recommend distribution channels
Maintain an accurate, current regional sales pipeline in Salesforce
Act as regional contact for existing and potential customer inquiries
Provide quotations and customer support
Implement sales promotions and marketing programs as directed by sales management
Develop new customer relationships through meetings, presentations, and seminars
Manage Agent, Reseller, OEM, and End User performance against bookings and sales quotas
Monitor quoting activity, follow-up, and closing success/loss
Participate in technical and commercial customer discussions
Ensure terms and conditions compliance and manage business risk with General Counsel
Travel domestically and internationally as required

Requirements

What you’ll need

Recognised qualification in Sales, Engineering, or Business-related discipline desirable; qualifications may be substituted for experience on a year-for-year basis
Demonstrable experience directly related to the duties and responsibilities
Proven sales or other commercial business experience
Preferably experience in a manufacturing environment or industrial distribution
Experience developing new markets
Experience selling industrial products with short and middle cycle times
Track record of acquiring and maintaining direct sales
Ability to manage multiple commercial opportunities and tasks efficiently
Ability to qualify requests for quotations, investigate customers' buying motives and economic justification criteria, map decision makers/influencers, and understand funding processes
Experience negotiating terms and conditions
Proactive CRM experience, preferably Salesforce
Successful experience with high-value-added product selling, pricing, negotiating, and channel management
Familiarity with dust collection and/or filtration desirable
Experience in international or matrix organizations desirable
Full driving license
Full valid passport
Eligible to work in the UK
Site-related qualifications such as Passport to Safety desirable
AutoCAD certification/experience desirable
Health, safety, and environmentally conscious
Flexible approach to changing priorities
Ability to execute high-impact strategies
Ability to work to strict deadlines with accuracy
Excellent interpersonal skills
Advanced MS Office / HRIS skills; SAP an advantage
Commercial acumen
Ability to develop and maintain relationships
High level of English communication skills, including face-to-face, telephone, and written
Excellent attention to detail and organisation
Continuous improvement mentality and receptiveness to change
Multilingual ability advantageous

Benefits

Comp & perks

Drive around in a company car
Access to our sales commission scheme
Flexible working opportunities, including working from home, in line with role needs
25 days holiday plus bank holidays per annum
Pension scheme with employer contributions matched up to 7%
Death in service benefit equal to 3 times annual salary
Company sick pay scheme
Opportunity for international travel
Career progression and Learning & Development with access to a 24/7 LMS
Perks@Work online cashback, vouchers, and discounts
Employee wellbeing programme with 24/7 financial, wellbeing, and relationship support
Cycle to work scheme
Free parking when on site
Free annual flu jabs
Employee recognition schemes
Regular performance reviews
Annual employee engagement survey
Employer commitment to communities, the environment, and its Zero by Thirty pledge