Director of Marketing

AAR

. Own the annual and quarterly marketing operating plan aligned with business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence .

Posted 10/31/2026full-timeMcLean • Virginia • United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B and B2C marketing strategies that drive revenue outcomes, leveraging advanced marketing technologies and analytics. Proven ability to lead teams, manage cross-functional stakeholders, and deliver measurable commercial impact through effective campaign management and performance measurement.

Highest-signal resume keywords

Integrated Marketing ProgramsDemand GenerationCRM and Marketing AutomationExecutive CommunicationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingB2C MarketingCampaign AttributionSEODigital AnalyticsEvent MarketingContent StrategySales EnablementPerformance MeasurementLead Generation

Soft Skills

Project ManagementPrioritizationStakeholder ManagementWritingEditing

Tools & Technologies

PardotCRM SystemsMarketing Automation ToolsDigital CampaignsAI-Enabled Marketing Workflows

Industry Keywords

TechnologyProfessional ServicesSaaSTelecommunicationsCloudCybersecurityComplex Solution Sales

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Own the annual and quarterly marketing operating plan aligned with business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence
Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact
Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets
Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures with Sales and Strategic Growth
Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting
Establish measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion
Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius as a market differentiator
Protect brand consistency, approve high-visibility creative and messaging, and guide content and design production
Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization
Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration
Own communications strategy, editorial priorities, executive positioning, announcements, and corporate narrative; manage external public relations support
Coordinate executive commentary, awards, bylines, speaking opportunities, and strategic announcements
Own event marketing strategy, audience, messaging, sponsor integration, lead capture, follow-up, and revenue measurement
Manage and develop the Marketing & Strategic Growth Coordinator and coordinate agencies, contractors, and specialists
Create briefs, timelines, procedures, scorecards, and accountability, and present performance insights, recommendations, risks, and resource needs to executive leadership

Requirements

What you’ll need

Seven or more years of progressive B2B and B2C marketing experience required
Experience in technology, professional services, channel, SaaS, telecommunications, cloud, cybersecurity, or complex solution sales preferred
Demonstrated experience leading integrated marketing programs and connecting marketing activity to sales and revenue outcomes required
Experience managing a small team and coordinating agencies, contractors, and cross-functional stakeholders required
Demonstrated ability to build and execute integrated B2B and B2C demand-generation, content, digital, event, and sales-enablement programs tied to revenue outcomes
Strong understanding of CRM, marketing automation, campaign attribution, SEO, paid media, digital analytics, and website conversion; hands-on system administration is not required
Exceptional executive communication, writing, editing, project-management, prioritization, and stakeholder-management skills
Ability to define meaningful performance measures and communicate pipeline influence, campaign conversion, sponsor value, website performance, content utilization, and operational effectiveness
Practical fluency with generative AI and modern marketing technology, including establishing productive and responsible team use cases
Ability to lead a small team and coordinate agencies, contractors, and cross-functional stakeholders with clear priorities and accountability
Ability to operate strategically while ensuring execution occurs with rigor, speed, and measurable commercial impact
Ability to remain in a stationary position (standing and/or seated) all of the time
Ability to constantly use hands/fingers/wrists for typing and equipment operation
Ability to spend all of the time viewing computer monitors
Overnight domestic travel less than 25% of the time may be required

Benefits

Comp & perks

Retirement plan
Medical, Dental, Vision
Optional coverages
Generous paid time off accruals
Hybrid work environment