Chief Marketing Officer

• Own the annual and quarterly marketing operating plan aligned with business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence
• Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact
• Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets
• Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures with Sales and Strategic Growth
• Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting
• Establish measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion
• Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius as a market differentiator
• Protect brand consistency, approve high-visibility creative and messaging, and guide content and design production
• Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization
• Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration
• Own communications strategy, editorial priorities, executive positioning, announcements, and corporate narrative; manage external public relations support
• Coordinate executive commentary, awards, bylines, speaking opportunities, and strategic announcements
• Own event marketing strategy, audience, messaging, sponsor integration, lead capture, follow-up, and revenue measurement
• Manage and develop the Marketing & Strategic Growth Coordinator and coordinate agencies, contractors, and specialists
• Create briefs, timelines, procedures, scorecards, and accountability, and present performance insights, recommendations, risks, and resource needs to executive leadership

Explore Director of Marketing at AAR. Review requirements and application details.

Director of Marketing

Growth Marketing

• Create polished, brand-compliant social graphics, event promotions, one-pagers, email graphics, presentation and case-study layouts, sponsor assets, and other marketing materials
• Maintain reusable design templates and adapt creative across channels while preserving brand standards
• Support basic short-form video editing, image preparation, and multimedia assembly
• Use approved generative AI tools for content drafting, repurposing, research synthesis, campaign planning, design ideation, presentation development, transcript summarization, and workflow efficiency
• Document repeatable AI-assisted workflows and identify opportunities to reduce manual marketing effort
• Maintain campaign calendars, production timelines, content queues, asset status, launch checklists, project trackers, editorial calendars, standard operating procedures, templates, and the marketing asset library
• Coordinate email campaigns, social scheduling, landing-page content, lists, assets, follow-up requirements, campaign coding, UTM discipline, reporting inputs, and post-campaign documentation
• Coordinate case-study interviews, approvals, content collection, and publication workflows
• Plan and execute smaller regional and partner events, including invitations, registration, venue coordination, signage, attendee communications, photography/video logistics, asset collection, and post-event follow-up
• Support major ARG events and experiential programs and track MDF commitments, sponsor assets, deadlines, evidence of performance, deliverables, and reconciliation requirements
• Support Referral Partner and Managing Partner initiatives through communications, collateral, onboarding materials, tracking, meeting materials, event support, campaign execution, and follow-up coordination
• Prepare recurring marketing performance reports, organize source data for leadership review, and coordinate outside vendors for print, production, web, photography/video, or event support

Explore Marketing Coordinator, Strategic Growth at AAR. Review requirements and application details.

Open roles

Director of Marketing

Marketing Coordinator, Strategic Growth