Ad Sales Research Director

AARP

. Manage all aspects of a quarterly primary study involving several advertisers .

Posted 9/18/2026full-timeNew York City • New York • United StatesLead💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing comprehensive market research studies, developing consumer insights, and analyzing advertising effectiveness. Proficient in leveraging data analytics and emerging technologies to drive marketing strategies and support business objectives.

Highest-signal resume keywords

Market Research ManagementConsumer Insights DevelopmentAdvertising Effectiveness AnalysisData Analytics ExpertiseResearch Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Survey DesignData AnalysisCustom Research Program DevelopmentAudience Insights DevelopmentCampaign Effectiveness EvaluationLongitudinal AnalysisResearch-Based Content DevelopmentData Match InitiativesCross-Media Brand Lift StudiesEmerging Technologies Utilization

Soft Skills

Effective CommunicationIndependent JudgmentProfessional Relationship Management

Industry Keywords

Market ResearchConsumer InsightsAdvertising CampaignsAnalyticsVendor ManagementProject ManagementBusiness PrioritiesMarketing ObjectivesResearch ContractsAARP

About the role

Key responsibilities & impact

Manage all aspects of a quarterly primary study involving several advertisers
Consult with advertisers regarding business priorities and marketing objectives
Develop survey questions, run and analyze data tabs, and analyze study findings
Present results and marketing implications to director-level and above client stakeholders
Manage year-long advertising effectiveness studies for clients
Prepare longitudinal advertising campaign performance analyses for multiple advertisers
Identify strengths of past performance and opportunities for future marketing success
Create proprietary member research insights from primary research projects
Develop consumer and category insights to educate the sales team and support advertising revenue
Assist management with initiatives to improve team deliverables and processes
Manage research contracts, external vendor relationships, budgets, project calendars, and resource allocation
Evaluate new research-related products and services and maximize return on investment

Requirements

What you’ll need

Bachelor’s degree in Market Research, Marketing, Business, Social Sciences, or a related field
Eight or more years of progressively responsible experience in market research, consumer insights, analytics, or a related field
Experience designing and leading custom research programs, including member research, omnibus studies, and other research initiatives
Expertise in the 50+ consumer, including developing audience insights, estimates, and research-based prototypes for media, marketing, or publishing initiatives
Experience supporting data match initiatives and leveraging data and analytics to generate consumer and business insights
Experience managing digital and cross-media brand lift studies and evaluating campaign effectiveness and brand impact
Ability to develop thought leadership and research-based content for business partners, providers, advertisers, or other external audiences
Experience managing research budgets and external research vendors or service provider relationships
Ability to leverage AI and emerging technologies across research and analytics processes
Regular and reliable job attendance
Effective verbal and written communication skills
Respect and understanding of others to maintain professional relationships
Independent judgment in evaluating options and making sound decisions
Home office environment with ability to work effectively amid moderate home environment noise
AARP will not sponsor an employment visa for this position

Benefits

Comp & perks

401(k)
100% company-funded pension plan
Health, dental, and vision plans
Life insurance
Paid time off including company and individual holidays, vacation, sick, caregiving, and parental leave
Performance-based and peer-based recognition
Tuition reimbursement
Flexible and hybrid ways of working
Collaborative work environment
Hands-on experience, mentorship, and growth opportunities