AARP

Sales

• Manage all aspects of a quarterly primary study involving several advertisers
• Consult with advertisers regarding business priorities and marketing objectives
• Develop survey questions, run and analyze data tabs, and analyze study findings
• Present results and marketing implications to director-level and above client stakeholders
• Manage year-long advertising effectiveness studies for clients
• Prepare longitudinal advertising campaign performance analyses for multiple advertisers
• Identify strengths of past performance and opportunities for future marketing success
• Create proprietary member research insights from primary research projects
• Develop consumer and category insights to educate the sales team and support advertising revenue
• Assist management with initiatives to improve team deliverables and processes
• Manage research contracts, external vendor relationships, budgets, project calendars, and resource allocation
• Evaluate new research-related products and services and maximize return on investment

Ad Sales Research Director