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ABB

Electrification Application Sales Specialist

ABB

. Act as a technical specialist for the ABB Electrification Service portfolio .

Posted 11/10/2026full-timeMadrid • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in electrical distribution systems and application engineering, with a strong ability to translate customer needs into technical specifications and solution architectures. Proficient in conducting technical presentations and workshops while collaborating effectively with cross-functional teams.

Highest-signal resume keywords
Electrical Distribution SystemsApplication EngineeringTechnical SalesEffective CommunicationFluent Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Electrical Engineering DegreeTechnical SpecificationsSolution ArchitecturesCustomer-Focused Value PropositionsLow-Voltage EquipmentMedium-Voltage EquipmentDigital SolutionsTechnical DiscussionsWorkshopsPromotional Activities
Soft Skills
Results-OrientedCollaborative AttitudeBusiness AwarenessAccountability
Certifications & Qualifications
Valid Driver's License in Spain
Industry Keywords
ElectrificationTechnical Customer-Facing RoleSales ProcessCustomer NeedsInstalled BaseAdvisory & Digitalization Program

About the role

Key responsibilities & impact
  • Act as a technical specialist for the ABB Electrification Service portfolio
  • Support Sales Specialists and end users throughout the sales process
  • Manage end-user specification and define technical requirements for selected projects
  • Review and prepare technical specifications, application requirements and solution architectures
  • Build expertise in existing and newly launched solutions, technologies and applications
  • Organize customer presentations, technical workshops, demonstrations and training sessions
  • Identify Installed Base customer needs and service opportunities based on equipment condition, lifecycle status and application requirements
  • Support the Advisory & Digitalization program
  • Translate customer needs into optimized solutions and compelling value propositions
  • Collaborate with Sales, Service Operations, Product Marketing and technical teams
  • Share market feedback and support the launch and adoption of new solutions

Requirements

What you’ll need
  • Engineering degree in electrical, industrial or related discipline
  • Previous experience in electrification, application engineering, technical sales, electrical services or another technical customer-facing role
  • Solid knowledge of electrical distribution systems, especially low-voltage or medium-voltage equipment
  • Interest in technology, innovation and digital solutions, with aptitude to develop specialized knowledge in new products and applications
  • Ability to understand customer applications and translate technical requirements into specifications, solution architectures and customer-focused value propositions
  • Effective communication and presentation skills, including conducting technical discussions, workshops and promotion activities
  • Results-oriented and collaborative attitude, with technical know-how, business awareness and accountability
  • Fluent Spanish and good command of English, written and spoken
  • Valid driver's license valid in Spain
  • Availability to travel within the assigned territory as required

Benefits

Comp & perks
  • Comprehensive Insurance Coverage: collective insurance plans in Spain – life, accident, and travel assistance
  • Subsidized meals or canteen access depending on location
  • Company car for sales roles
  • Flexible remote work options
  • Corporate mobile phone
  • Employee parking
  • Employee benefits platform with exclusive deals and discounts
  • Employee Share Acquisition Plan
  • Learning and training opportunities
  • Career development opportunities through the Open Job Market
  • Flexible work practices supporting work-life balance
  • Wellbeing program including mental health support and wellness activities