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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation and marketing strategies, utilizing generative AI tools to enhance productivity and storytelling. Proficient in developing engaging narratives and marketing assets tailored to diverse audiences while maintaining brand standards.
Highest-signal resume keywords
Content CreationGenerative AI UtilizationVideo Production and EditingAdobe Creative Suite ProficiencyDigital Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Strategy DevelopmentWriting and EditingStorytellingMarketing Asset DevelopmentProject Management
Soft Skills
CreativityCollaborationNetworkingInnovationTeam-Oriented Approach
Tools & Technologies
Adobe PremiereCanvaSalesforcePardotMicrosoft Office
Industry Keywords
Industrial SoftwareDigital SolutionsEnergy IndustriesMarketing AutomationCustomer Communications
About the role
Key responsibilities & impact- Develop compelling content, videos, campaigns, and sales tools for ABB’s AI-enabled industrial software portfolio
- Create high-impact marketing content including videos, customer stories, social media, infographics, webpages, sales presentations, thought leadership articles, white papers, eBooks, and campaign assets
- Transform complex technical concepts into clear, engaging, customer-focused narratives
- Use generative AI tools to accelerate content development, improve productivity, and personalize content
- Produce and edit video content for product launches, customer success stories, executive thought leadership, social media campaigns, events, and sales enablement
- Maintain ABB brand standards while introducing fresh approaches to content development
- Create sales enablement and marketing assets for product launches
- Collaborate with product management and subject matter experts to translate technical capabilities into customer benefits
- Create and maintain global sales tools, messaging, and resources for ABB’s digital solutions for Energy Industries
- Develop marketing content and campaign assets tailored to target customers and personas
- Develop content for social media, trade media, events, and customer communications
- Partner with regional and local marketing teams to adapt content for different markets and audiences
- Monitor content performance and optimize messaging using engagement metrics and AI/data-driven insights
Requirements
What you’ll need- 5+ years of marketing or content creation experience, preferably within industrial companies
- Ability to use generative AI to enhance productivity and creativity
- Ability to express technically complex content in an easy-to-understand form
- Storytelling and content strategy development skills
- Strong writing, editing, and proofreading skills
- Creativity, innovation, and passion for delivering fresh ideas aligned with brand positioning
- Proficient in Adobe Creative Suite: Photoshop, Illustrator, and InDesign
- Proficient in video production and editing using Adobe Premiere and Canva
- Proficient in Microsoft Office, CoPilot, Claude, and social media
- Knowledge of digital marketing and marketing automation tools, including Salesforce and Pardot
- Collaborative mindset, strong networking skills, and team-oriented approach
- Ability to manage several large projects simultaneously
- Fluent in English
Benefits
Comp & perks- Empowered to lead and supported to grow
- Hybrid work model
- Global position with flexible location
- Opportunity to work on ABB’s AI-enabled industrial software portfolio
- Opportunity to develop creative and AI-powered content capabilities
- Collaboration with global, regional, and local marketing teams