Global Segments Digital Marketing Specialist

ABB

. Lead development and execution of the strategic marketing plan for the Food & Beverage segment .

Posted 10/7/2026full-timeRemote • North Carolina • United States, Italy, GermanySeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic marketing plans, particularly in the Food & Beverage and industrial B2B sectors. Proficient in digital marketing strategies, including SEO, SEM, and marketing analytics to enhance customer experience and drive market share growth.

Highest-signal resume keywords

Strategic Marketing PlanningDigital Marketing ExecutionAccount-Based Marketing (ABM)Marketing AnalyticsLeadership and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOSEMMarket ResearchCompetitive AnalysisCustomer Experience (CX) StrategiesBudget ManagementCampaign Effectiveness EvaluationLead GenerationData-Driven Decision Making

Soft Skills

Interpersonal SkillsCollaborationLeadershipCommunication

Tools & Technologies

SFDCPardotDemandBaseMarketing Automation Platforms

Industry Keywords

Food & BeverageIndustrial B2BElectrification IndustryAgile TeamsCustomer-Centric Strategies

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Lead development and execution of the strategic marketing plan for the Food & Beverage segment
Drive digital marketing execution across Rail and Buildings segments to achieve market share growth
Collaborate with Business Lines, Agile teams, segment sales, and marketing leaders to translate technical specifications and market needs into customer-centric strategies
Coordinate with Agile Units, Business Lines, Global Marketing, Sales Organization, and Local Sales Units on customer initiatives
Conduct market research and competitive analysis to identify growth opportunities
Build relationships with internal stakeholders, customers, and industry partners
Evaluate marketing campaign effectiveness using performance data and optimize strategies based on analytics and customer feedback
Oversee Customer Experience (CX) strategies across customer touchpoints
Implement digital marketing strategy, initiatives, and roadmap, including website development, SEO, and social and digital content
Develop targeted SEO and SEM activities and manage online channels to generate leads and optimize sales conversion
Use marketing analytics to improve digital campaign performance and customer experience
Manage assigned budget and deliver activities within agreed schedules and costs

Requirements

What you’ll need

Bachelor’s degree
8+ years of experience in marketing
Preferably experience in industrial/infrastructure B2B environments
Knowledge of the electrification industry preferred
Proven track record developing successful marketing strategies and campaigns
Strong digital marketing skills
Account-Based Marketing (ABM) experience
Strong analytical skills and ability to leverage data for decision-making
Excellent interpersonal skills and ability to work collaboratively across teams and divisions
Exceptional leadership and communication skills
Proficiency with SFDC, Pardot, DemandBase, or similar marketing automation platforms

Benefits

Comp & perks

Remote work model
Opportunities to lead, grow, and contribute to impactful work
Inclusive workplace welcoming people from all backgrounds and experiences