National Sales Manager

ABB

. Guide, support, and develop four Regional Sales Managers to meet sales, profitability, and customer satisfaction goals.

Posted 10/27/2026full-timeRemote • Tennessee • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in strategic sales planning, budgeting, and channel management, with a strong ability to lead multi-region sales teams and optimize independent sales representative networks. Proven track record in developing and executing sales strategies that drive revenue growth and enhance customer satisfaction.

Highest-signal resume keywords

Strategic Sales PlanningSales LeadershipBudgeting And ForecastingCRM Systems ProficiencyCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentPerformance Metrics EstablishmentMarket Trend AnalysisAccount DevelopmentProduct Launch Management

Soft Skills

LeadershipEffective CommunicationNegotiationProblem-SolvingStaff Management

Tools & Technologies

CRM SystemsSales Performance Analytics

Industry Keywords

Emergency LightingLightingElectricalIndustrial SectorsMarket Expansion

About the role

Key responsibilities & impact

Guide, support, and develop four Regional Sales Managers to meet sales, profitability, and customer satisfaction goals.
Establish sales objectives, performance metrics, accountability measures, and conduct regular business reviews.
Manage and optimize the U.S. network of independent sales representative agencies, including selection, onboarding, training, evaluation, and alignment with company strategies.
Develop and execute the overall U.S. sales strategy, identifying market trends, competitive dynamics, growth opportunities, and channel optimization initiatives.
Increase revenue through strategic account development, market expansion, and corrective actions to improve sales performance.
Own the annual sales budget, forecasting process, business metrics, resource allocation, and executive reporting.
Oversee U.S. product launches, working with regional teams and agents to support market readiness, adoption, and reach.
Partner with Marketing and Product Management on go-to-market strategies, product roadmaps, pricing, custom solutions, and growth initiatives.
Support key customer relationships, strategic accounts, and resolution of complex pricing, product, and customer issues while providing market intelligence.
Represent the company at industry trade shows and events to build customer connections and expand market visibility.
Travel regularly throughout the United States to support sales teams, Agents, customer meetings, and industry events.
Periodically travel to Head Office for strategic planning, business reviews, and cross-functional collaboration.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Engineering, or a related field.
10+ years of progressive sales leadership experience within the emergency lighting, lighting, electrical, or related industrial sectors.
Demonstrated ability to lead multi-region sales teams and oversee sales representative networks.
Extensive experience in strategic sales planning, budgeting, forecasting, and channel management.
Experience launching new products and managing cross-functional initiatives.
Effective leadership and staff management capabilities.
Deep business acumen and strategic thinking abilities.
Advanced communication, negotiation, and presentation skills.
Capacity to collaborate effectively across Sales, Marketing, Product Management, and Executive Leadership teams.
Demonstrated skill in identifying issues and developing effective solutions.
Proficiency with CRM systems and sales performance analytics.
Ability to travel extensively throughout the United States.

Benefits

Comp & perks

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Paid Parental Leave
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
11 paid holidays
Vacation under a permissive time away policy for salaried exempt positions
Remote work model