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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies, including go-to-market plans and integrated marketing campaigns. Proficient in leveraging customer insights and market intelligence to create differentiated positioning and value propositions in the B2B electrical industry.
Highest-signal resume keywords
B2B Marketing ExperienceProduct Marketing StrategyGo-To-Market Strategy DevelopmentCross-Functional Team LeadershipCustomer Insights Translation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementIntegrated Marketing ProgramsPerformance Data AnalysisKPI MonitoringSales Enablement Tools Development
Soft Skills
Strong Business AcumenInfluencing Without AuthorityProactive Problem SolvingCustomer-Focused MindsetAbility to Manage Multiple Priorities
Tools & Technologies
SalesforceSmartsheetPower BIMarketing Automation ToolsCRM Systems
Industry Keywords
Electrical IndustryElectrificationB2B EnvironmentMarket IntelligenceVoice of the Customer
About the role
Key responsibilities & impact- Own and drive product marketing plans for new and existing products
- Translate portfolio strategies into differentiated positioning, customer value propositions, messaging, and go-to-market strategies
- Bring the voice of the customer and market into marketing decisions using VOC, competitive intelligence, sales feedback, and industry trends
- Lead marketing strategy and execution for product launches and key market initiatives
- Align launch objectives, activation plans, timelines, budgets, and stakeholders
- Lead integrated product marketing campaigns and promotions across digital, channel, content, social media, events, and customer touchpoints
- Develop customer positioning, content, and sales enablement tools for ABB installation products solutions
- Define and monitor product marketing KPIs, evaluate performance, and provide actionable recommendations
- Act as a strategic marketing partner to Product Management and Sales
- Lead cross-functional execution through influence and drive alignment on market priorities, customer needs, positioning, launch readiness, and go-to-market activities
Requirements
What you’ll need- 8–10 years of progressive experience in B2B marketing, product marketing, product management, or related commercial functions
- At least 5 years in a strategic marketing role
- Experience in the electrical industry, electrification, or a related technical B2B environment is a strong asset
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field
- Proven experience developing go-to-market strategies, product launches, and integrated marketing programs in complex B2B environments
- Ability to translate customer insights, VOC, market intelligence, and technical product capabilities into differentiated positioning, value propositions, and marketing actions
- Strong business and commercial acumen
- Ability to influence and lead cross-functional teams in a matrix organization without direct authority
- Strong analytical capabilities and experience using performance data and KPIs
- Experience developing customer-facing marketing content and sales enablement tools
- Familiarity with digital marketing, marketing automation, CRM, and performance measurement tools
- Experience with Salesforce, Smartsheet, or Power BI is an asset
- Strategic, proactive, customer-focused, and comfortable managing multiple priorities in a fast-paced environment
Benefits
Comp & perks- Reasonable accommodations during any stage of the recruitment process for applicants with disabilities
- Inclusive and diverse workplace
- Employment equity commitment supporting women, Indigenous Peoples, members of visible minorities, and persons with disabilities