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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in implementing product marketing strategies and executing annual marketing plans to drive sales and meet business objectives. Proficient in defining product value propositions, optimizing portfolios, and utilizing value-based selling techniques to create demand.
Highest-signal resume keywords
Product Marketing Strategy ImplementationValue Proposition DefinitionBudget OversightBusiness Plan DevelopmentCustomer Needs Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingBusiness DevelopmentPortfolio OptimizationTechnical PromotionSales Efficiency Improvement
Soft Skills
CommunicationCollaborationProblem-Solving
Industry Keywords
Demand CreationValue-Based SellingMarket StrategySales SupportContinuous Improvement
About the role
Key responsibilities & impact- Implement product marketing strategies in assigned areas to meet business objectives
- Implement marketing activities and support the Sales organization in driving sales and services for assigned products
- Provide product knowledge information and training to improve sales efficiency
- Define and communicate product value propositions and positioning in line with global strategy
- Monitor product marketing targets and budgets and implement improvement plans
- Focus on order achievement and continuous improvement
- Execute annual marketing plans with relevant channels and/or product groups
- Develop business plans and new products focused on business development for a defined market
- Understand customer needs, optimize the portfolio, and propose roadmaps
- Create demand through technical promotion and provide solutions using value-based selling
Requirements
What you’ll need- Ability to implement product marketing strategies aligned with global product strategy
- Ability to define and communicate product value propositions and product positioning
- Ability to oversee product marketing targets and budgets
- Ability to execute annual marketing plans with relevant channels and/or product groups
- Ability to develop business plans and new products for a defined market
- Understanding of customer needs and portfolio optimization
- Ability to create demand through technical promotion
- Ability to provide solutions and a value-based selling approach
Benefits
Comp & perks- Empowered to lead
- Support to grow
- Opportunity to make an impact through ABB’s solutions
- Inclusive workplace welcoming people from all backgrounds and experiences