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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing business strategies and expanding market share within the electrical and automation industry, with a strong focus on customer engagement and technical solution development. Proficient in sales support, negotiation, and maintaining customer relationships while utilizing Salesforce for tracking and reporting.
Highest-signal resume keywords
Degree In Electrical Engineering3–5 Years Customer Service ExperienceSalesforce ProficiencyTechnical Presentation SkillsStrong Organization And Time Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisTechnical Solution DevelopmentCold CallingEnquiry GenerationNegotiationAfter-Sales SupportProduct TrainingCustomer Relationship ManagementSales Budget Achievement
Soft Skills
Attention To DetailTeam-Working AptitudeProblem SolvingCommunication SkillsAbility To Influence
Industry Keywords
Electrical IndustryAutomation IndustryOEM MarketSoutheast Asia MarketCustomer Base ExpansionTechnical PresentationsProduct DemonstrationsSales SupportCustomer ServiceMarket Trends
About the role
Key responsibilities & impact- Develop new business and expand OEM market share, mainly in Klang Valley, Malaysia
- Support other Southeast Asian countries on demand, including Thailand, Vietnam, Indonesia, and the Philippines, except Singapore
- Grow B&R's complete product portfolio by identifying and pursuing sales opportunities
- Achieve sales budgets at key accounts
- Develop targeted strategies to expand the customer base through cold calling, enquiry generation, and marketing initiatives
- Understand customer requirements and market trends to define and develop technical solutions
- Conduct technical presentations and discussions
- Negotiate and finalize deals with the internal B&R team
- Provide sales support to existing customers
- Introduce new products and technical training offerings
- Follow up on purchase orders, dispatches, payments, and rental materials
- Organize workflows and meetings to meet customer deadlines
- Represent B&R at exhibitions, seminars, and product demonstrations
- Maintain up-to-date Salesforce entries
- Track after-sales support and maintenance activities
- Gather customer references to support continued growth
Requirements
What you’ll need- Degree in Electrical, Mechanical, or Mechatronic Engineering or equivalent
- 3–5 years of progressive customer service or direct marketing experience, preferably in the electrical/automation industry
- Strong organization and time management skills
- Ability to perform multiple tasks efficiently
- Strong attention to detail
- Team-working aptitude
- Interest in preventing errors and solving problems
- Excellent sense of priorities
- Exceptional phone and customer service skills
- Excellent communication skills with ability to influence internally and externally
Benefits
Comp & perks- Continuous learning and support tailored to career goals
- Meaningful work and opportunities to take initiative, challenge ideas, and lead with confidence