Strategic Marketing Manager – Semiconductor, Pharmaceutical Industries

ABB

. Lead market-driven growth initiatives for the U.S.

Posted 10/9/2026full-timeUnited StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored for the semiconductor and pharmaceutical industries, with a strong focus on market intelligence, customer experience, and integrated campaign management. Proven ability to collaborate cross-functionally and influence stakeholders while delivering actionable insights and measurable results.

Highest-signal resume keywords

Marketing StrategyMarket IntelligenceCampaign DevelopmentCross-Functional CollaborationCustomer Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMarket IntelligenceCampaign DevelopmentCustomer ExperienceData AnalysisStrategic Decision-MakingValue Proposition DevelopmentMessaging FrameworksSegment-Specific MarketingCompetitive Analysis

Soft Skills

Strong Communication SkillsInfluencing Without AuthorityProblem-SolvingCommitment to Follow ThroughHigh Say/Do Ratio

Tools & Technologies

Microsoft OfficeExcelPowerPointOutlookTeams

Industry Keywords

Semiconductor IndustryPharmaceutical IndustryElectrificationDigital InfrastructureAdvanced ManufacturingMarket SegmentationCustomer ForumsTrade EventsThought LeadershipIndustry Collaboration

About the role

Key responsibilities & impact

Lead market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries
Define and activate strategic marketing programs aligned with ABB Electrification’s strategy
Position ABB as a trusted technology partner
Work cross-functionally with commercial, communications, product, marketing, strategy, and external industry stakeholders
Develop and execute segment-specific marketing strategies for advanced manufacturing industries
Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging
Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics
Provide actionable market and competitive intelligence on customer needs, technology trends, regulatory considerations, and competitor strategies
Identify emerging market segments, adjacent market opportunities, and applications
Support strategic decision-making through data-driven insights and recommendations
Plan, develop, and lead integrated marketing campaigns
Partner with commercial and product teams to identify new business opportunities and support segment-based marketing initiatives
Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle
Ensure consistent positioning across digital, events, content, and partner channels
Represent ABB with segment leaders in key industry organizations at regional and national levels
Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration
Participate in and support priority trade events, conferences, and customer forums

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Engineering, or a related field
12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales
Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution
Demonstrated ability to work effectively across multiple functions and influence without direct authority
High say/do ratio—sets clear commitments and delivers results with consistency and credibility
Ability to travel up to 30% within the U.S.
Strong written and verbal communication skills
Ability to clearly and effectively communicate across all levels
Ability to edit and refine documents/communications is highly preferred
Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams
Track record of work in a fast-paced and dynamic business environment
Curiosity, commitment to follow through, and excellent problem-solving skills

Benefits

Comp & perks

Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
11 paid holidays
Vacation under a permissive time away policy for salaried exempt positions