Generative Search Strategist

Abbott

. Define and execute traditional and generative search strategies across technical, content, and authority-building pillars .

Posted 9/29/2026full-timeChicago • Illinois • United StatesSeniorLead💰 $129,300 - $258,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in defining and executing search strategies, optimizing content for AI discoverability, and establishing governance for cross-functional integration. Strong analytical skills to audit digital ecosystems and translate insights into actionable recommendations.

Highest-signal resume keywords

SEO OptimizationGenerative Search StrategiesGoogle AnalyticsContent OptimizationCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Strategy DevelopmentContent OptimizationSEO Best PracticesDigital MarketingSearch AnalysisAI-Driven DiscoverySchema ImplementationMetadata ManagementContent AuditingPerformance Tracking

Soft Skills

Strong Collaboration SkillsExcellent Communication SkillsDetail-OrientedProactive MindsetCuriosity About AI Trends

Tools & Technologies

Google Search ConsoleGoogle AnalyticsSEMrushAhrefs

Industry Keywords

Digital MarketingContent EcosystemAI-Generated SearchSearch Engine OptimizationCross-Functional Integration

About the role

Key responsibilities & impact

Define and execute traditional and generative search strategies across technical, content, and authority-building pillars
Improve Abbott’s presence in AI-generated search results and answer engines across corporate digital properties
Establish organizational operating models and governance for cross-functional integration and delivery
Govern enterprise-wide search standards, including site architecture, schema, metadata, and content optimization
Build and maintain AI-search roadmaps aligned with brand and business goals
Refine strategies based on search trends, audience behavior, and algorithm changes
Audit Abbott’s digital ecosystem and identify gaps affecting generative performance
Partner with content and digital marketing teams to embed GEO/SEO best practices into content, editorial planning, and campaigns
Optimize content for AI discoverability, structured content, semantic depth, entity clarity, and authoritative signals
Monitor Abbott’s representation in AI-generated answers and identify improvement opportunities
Conduct competitive and market-level search analysis
Develop generative-search content formats such as FAQs, structured narratives, and expert content
Partner with Public Affairs teams on third-party content and publisher opportunities
Build dashboards and reporting to track progress across corporate channels
Translate insights into recommendations for content and digital improvements
Train content creators, web teams, and digital stakeholders on search best practices
Develop scalable playbooks and checklists
Serve as a subject matter expert on evolving search behavior and AI-driven discovery trends

Requirements

What you’ll need

Bachelor’s degree in marketing, digital, communications, or a related field
8–10+ years of experience in search, digital marketing, or content optimization
Deep understanding of modern SEO and generative search concepts
Strong experience optimizing corporate websites and brand content ecosystems
Experience with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar
Familiarity with how AI search engines retrieve, synthesize, and surface content
Ability to connect search and GEO insights to brand visibility and content strategy outcomes
Strong collaboration skills across content, digital, marketing, and public affairs teams
Excellent communication skills with the ability to translate complex concepts into actionable guidance
Forward-thinking mindset with curiosity about AI-driven search evolution and experimentation
Detail-oriented, proactive, and focused on continuous optimization
Willingness to travel approximately 10% of the time

Benefits

Comp & perks

Career development with an international company
Free medical coverage in the Health Investment Plan (HIP) PPO medical plan (eligibility in the next calendar year)
Retirement savings plan with high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit toward a bachelor’s degree
Health and wellness benefits
Equal opportunity employer committed to employee diversity