Generative Search Strategist

Abbott

. Define and execute traditional and generative search strategies across technical, content, and authority-building pillars .

Posted 9/29/2026full-timeChicago • Illinois • United StatesSeniorLead💰 $129,300 - $258,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in defining and executing search strategies, optimizing content for AI discoverability, and establishing governance for cross-functional integration. Strong analytical skills to translate insights into actionable recommendations for digital improvements.

Highest-signal resume keywords

SEO OptimizationAI-Driven Search StrategiesContent OptimizationGoogle AnalyticsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Strategy DevelopmentContent OptimizationSEO ConceptsDigital MarketingSearch AnalysisAI Search UnderstandingSchema and Metadata GovernanceDashboard ReportingCompetitive AnalysisContent Ecosystem Management

Soft Skills

CollaborationCommunicationDetail-OrientedProactiveCuriosity

Tools & Technologies

Google Search ConsoleGoogle AnalyticsSEMrushAhrefs

Industry Keywords

Digital MarketingContent StrategyBrand VisibilitySearch TrendsAI-Generated Content

About the role

Key responsibilities & impact

Define and execute traditional and generative search strategies across technical, content, and authority-building pillars
Improve Abbott’s presence in AI-generated search results and answer engines across Abbott.com and brand storytelling platforms
Establish organizational operating models and governance for cross-functional integration and delivery
Govern enterprise-wide search standards, including site architecture, schema, metadata, and content optimization
Build and maintain AI-search roadmaps aligned with brand and business goals
Refine strategies based on search trends, audience behavior, and algorithm changes
Audit Abbott’s digital ecosystem and partner with content and digital marketing teams to embed optimization practices
Optimize content for AI discoverability, structured content, semantic depth, entity clarity, and authoritative signals
Monitor Abbott’s brand and content in AI-generated answers and identify improvement opportunities
Conduct competitive and market-level search analysis
Partner with content teams on FAQs, structured narratives, expert content, and GEO/SEO workflows
Partner with Public Affairs teams on third-party content and publisher opportunities
Build and maintain dashboards and reporting across corporate channels
Translate insights into recommendations for content and digital improvements
Train and guide content creators, web teams, and digital stakeholders
Develop scalable playbooks and checklists for search and generative optimization
Act as a subject matter expert on evolving search behavior and AI-driven discovery trends

Requirements

What you’ll need

Bachelor’s degree in marketing, digital, communications, or a related field
8–10+ years of experience in search, digital marketing, or content optimization
Deep understanding of modern SEO and generative search concepts
Strong experience optimizing corporate websites and brand content ecosystems
Experience with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar
Familiarity with how AI search engines retrieve, synthesize, and surface content
Ability to connect search and GEO insights to brand visibility and content strategy outcomes
Strong collaboration skills across content, digital, marketing, and public affairs teams
Excellent communication skills with the ability to translate complex concepts into actionable guidance
Forward-thinking mindset with curiosity about AI-driven search evolution and experimentation
Detail-oriented, proactive, and focused on continuous optimization
Willingness to travel 10% of the time

Benefits

Comp & perks

Career development with an international company
Free medical coverage in the Health Investment Plan (HIP) PPO medical plan (eligibility in the next calendar year)
Retirement savings plan with high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit toward a bachelor’s degree
Health and wellness benefits
Equal Opportunity Employer committed to employee diversity