Manager – Market Access Strategy

Abbott

. Develop and implement payer marketing strategies to expand reimbursement and support new product launches .

Posted 9/17/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $129,300 - $258,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing payer marketing strategies and managing reimbursement dynamics within the pharmaceutical or medical device industry. Proven ability to analyze market trends, collaborate with cross-functional teams, and ensure compliance with quality and ethics requirements.

Highest-signal resume keywords

Payer Marketing StrategiesMarket Research and AnalysisProject ManagementStakeholder CollaborationReimbursement Market Dynamics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisMarketing Campaign ManagementBudget ManagementReimbursement Strategy Development

Soft Skills

LeadershipCommunicationCritical ThinkingCollaborationInfluencing

Tools & Technologies

Market Research FirmsAdvertising AgenciesConsultants

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

Pharmaceutical IndustryMedical Device IndustryPayer DynamicsCommercializationPricing and Reimbursement

About the role

Key responsibilities & impact

Develop and implement payer marketing strategies to expand reimbursement and support new product launches
Collaborate with Payer Account Management, HEOR, Medical Affairs, Sales, and Regulatory teams
Conduct market research and analysis to identify payer needs, trends, and opportunities
Create and deliver value propositions, messaging, and marketing materials for payer audiences
Build and maintain relationships with key stakeholders
Monitor and evaluate payer marketing initiatives and adjust strategies as needed
Stay informed about healthcare policies, reimbursement trends, and the competitive landscape
Participate in strategic planning and financial planning processes
Understand competitive offerings and provide positioning and differentiation tools
Interface with consultants, market research firms, advertising agencies, vendors, and customers
Utilize market research and customer input to achieve reimbursement and market access goals
Achieve Market Access organization goals and objectives
Ensure compliance with quality and ethics requirements

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
MBA preferred
5 years of experience in the pharmaceutical or medical device industry or equivalent experience
In-depth understanding of payer and reimbursement market dynamics, including commercialization, pricing and reimbursement
Proven ability to manage vendors and agencies to deliver successful marketing campaigns
Excellent analytical and critical thinking skills with the ability to translate data into strategy
Previous experience in marketing or managed care marketing
Strong project management skills, including driving projects independently, establishing budgets, and meeting deadlines
Ability to collaborate, influence, and work with internal and external stakeholders
Experience managing multiple priorities and meeting deadlines under business constraints
Strong leadership and communication skills with the ability to craft and deliver compelling narratives
Ability to thrive in a fast-paced, evolving environment
Ability to travel frequently; travel is 50% of the time
Must ensure compliance with the Quality System and Ethics/Compliance guidelines

Benefits

Comp & perks

Career development with an international company
Free medical coverage in the Health Investment Plan (HIP) PPO medical plan for qualifying employees in the next calendar year
Retirement savings plan with a high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit toward a bachelor’s degree
Health and wellness benefits
Remote work opportunity