Precision Oncology Marketing Manager – Direct to Patients

Abbott

. Develop and execute marketing plans for commercial readiness and evolution of precision oncology products .

Posted 10/23/2026full-timeUnited StatesMid-LevelSenior💰 $99,300 - $198,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for precision oncology products, with a strong focus on multi-channel communications, brand planning, and customer engagement. Proficient in analyzing market data and creating impactful educational content for healthcare providers and patients.

Highest-signal resume keywords

Marketing Strategy DevelopmentMulti-Channel CommunicationsMarket Data AnalysisSales Enablement Tools DevelopmentKOL Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Marketing ExperienceMarket AnalysisBrand PlanningContent DevelopmentPromotional Program Measurement

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Microsoft OfficePowerPoint

Industry Keywords

Precision OncologyMRD TestsCustomer Persona DevelopmentSocietal Determinants of HealthMedical Advisory Board

About the role

Key responsibilities & impact

Develop and execute marketing plans for commercial readiness and evolution of precision oncology products
Lead multi-channel marketing and communications strategies for the precision oncology portfolio and MRD tests
Partner on brand-specific campaign activation and optimization
Develop educational content for providers and patients with cross-functional stakeholders
Develop medical conference and congress strategy and support execution
Lead brand planning processes
Support KOL engagement and medical advisory board execution
Integrate product positioning and messaging into promotional assets
Lead customer persona development for digital and other channels
Analyze qualitative and quantitative market and customer data
Develop sales enablement tools and training content
Create messaging, positioning, and marketing content for provider segments
Measure promotional program effectiveness, efficiency, and return with Commercial Analytics
Lead messaging related to societal determinants of health in cancer
Oversee external agency partners and manage budget and quarterly accruals
Participate in field force advisory committees for HCP tactics and competitive intelligence

Requirements

What you’ll need

Bachelor’s degree in business administration, marketing, or a related field
5+ years of commercial experience marketing
Proficient in Microsoft Office, including advanced skills in PowerPoint
Demonstrated ability to perform the essential duties with or without accommodation
Authorization to work in the United States without sponsorship
Willingness to travel 15% of the time

Benefits

Comp & perks

Career development with an international company
Excellent retirement savings plan with a high employer contribution
Access to health and wellness benefits
Opportunities to grow and learn
Equal opportunity employer committed to employee diversity